But the tripod model puts the pieces in context without isolating them from each other, since each reinforces the other: online outreach sends people to the website, where they're captured on an email list, which in turn keeps them involved
in online outreach, and so on.
Often, the problems political groups encounter
in online outreach have nothing to do with hardware, software or websites, and everything to do with institutional systems and institutional structures.
Not exact matches
That's why the US embassy
in Nairobi, itself a target of fake news, kickstarted the year - long project
in Kenya, which will mix the
online quiz with educational videos and public
outreach.
You will also be responsible for additional content creation, maintaining social media accounts, monitoring and engaging
in online forums, participating
in outreach and promotion and conducting keyword analysis.
To read the most recent CAC marketing dashboard — including KPIs, revenue, consumer advertising, consumer public relations,
online and social media marketing campaigns, retail initiatives, foodservice
outreach and research — click on the image below to view
in a digital platform.
Finger Lakes Wine Alliance offers its members a wide array of programs, including coordinating submissions to wine trade publications for reviews, presenting seminars on best practices
in social media
outreach and holding
online events such as virtual wine tastings to build relationships with wine professionals located around the world.
Programs: API trains and accredits Leaders around the world, hosts regular support groups,
online forums, and parent support, conducts advocacy, research, and
outreach programs, publishes a magazine, The Attached Family, and several enewletters, as well as an annual Journal of research, teleseminars, book club, AP Month
in October, and many other programs.
In recent months, New Trier officials have launched an extensive community outreach program, huddling with hundreds of residents at a series of open - house events and gauging residents» opinions of the project both online and via 25,000 surveys mailed to homes in the townshi
In recent months, New Trier officials have launched an extensive community
outreach program, huddling with hundreds of residents at a series of open - house events and gauging residents» opinions of the project both
online and via 25,000 surveys mailed to homes
in the townshi
in the township.
In recognition of National Breastfeeding Month (NBM), each year the USBC hosts a social media advocacy and / or
outreach campaign inviting breastfeeding coalitions, member / partner organizations, and individual supporters to join
online actions and conversations to build support for the policy and practice changes needed to build a «landscape of breastfeeding support.»
Identifying new strategies to assess and promote
online health communication and social media
outreach: An application
in bullying prevention.
Some
online supporters won't need your
outreach; they'll hit your website, Facebook Page or Twitter feed entirely on their own and without any prompting from a campaign, driven by word - of - mouth or by news
in the race.
Since an active campaign should be creating a constant stream of content
in the form of announcements, press releases, videos, photos, position papers, etc., the main time commitment (beyond direct
outreach to
online influentials) is usually keeping the various channels fed, egos massaged and incoming messages answered.
Something resembling a website will be with us for a long time — and as I discuss
in the recent digital strategy ebook, websites are still the hub around which the rest of our
online outreach revolves.
Just as your
online outreach should mesh with your work
in the real world, your website should be integrated with the rest of your
online presence.
Let's look at each piece
in detail, with websites and CRMs covered below and
online outreach a bit later.
Keep me (and NMS)
in mind as you're planning your
online outreach — I'd be happy to chat any time.
Though it's good to see how a well - funded and well - organized campaign approaches
online social networks, most political organizations won't have to resources to do
in - depth
outreach and build a devoted cadre of super-activists — much less cultivate their own walled gardens.
With local officials from school board on up now hearing from internet - organized constituents, and with cadres of veteran Obama volunteer commandos dug
in across the country post-election, we may see an explosion of email,
online video, social networking
outreach and all of the other tools of electronic advocacy
in the coming months — but this time turned on the projects
in the stimulus bill, not on electing a candidate.
He has experience
in online marketing, fundraising, digital advocacy, social media and blogger
outreach and much more, often focusing on the connection between the
online realm and real - world happenings.
Look for him to ignore targeting and grassroots
outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the
online options that internet political professionals now take for granted.
Meanwhile, by neglecting to run much more than a Twitter - feed digital campaign — a Bizarro World version of a comprehensive
online outreach machine — he'll also cripple Republicans
in their long struggle to catch up with the Democrats
online.
Guess what: most of us use the internet
in some way, whether on a computer or a cell phone, and
online tools from advertising to social media
outreach can be great ways to connect with donors, volunteers and voters.
Much of a campaign's
online outreach will take place
in the very...
Once - exotic animals like cookie - targeted
online ads now get their fair share of attention, but advocates can employ data to direct their
outreach in other ways as well.
While she talks specifically about Twitter
in Spanish and English, the same rules would apply to most multi-lingual
outreach online.
Learning from Obama cuts through the hype and places the individual
online tools used by the Obama campaign and its supporters
in context, including internet video, social networking
outreach,
online advertising and the MyBarackObama.com activist toolkit.
Washington Post
online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for voter
outreach: And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc - nets
in the...
Hi y ’ all, I've been off
in a print - and web - production frenzy the past few days, but the world of
online politics never sleeps, so let's dive right
in with some revealing information about two much - hyped channels for
online outreach.
With individual chapters investigating crucial aspects of his
online communications juggernaut
in depth, the e-book covers strategy, campaign structure and technology,
online outreach and recruiting, field organizing, voter / volunteer moblization and of course
online fundraising.
In addition to all the work on mass mobilization, Obama 2012 is also preparing for targeted
outreach to traditionally Democratic groups through channels including minority - focused radio and
online events like September's Yahoo - sponsored Hispanic roundtable.
Colin has practical experience
in strategic communications planning, social media
outreach, web site design, vendor management, email advocacy and
online training.
Plus, more - traditional mass
outreach may still work
in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and campaigns with the resources to buy ads targeted at their particular electoral districts may find them an effective way to tap a politically active audience.
Though it's not a web widget, so it can't be an
in - your - face public promotional tool, this desktop widget looks to be a great way to keep
in touch with dedicated supporters, since it allows messaging, fundraising and just about any other form of
online outreach that'll fit
in an RSS feed.
Outside the U.S.,
in other words, if a party waits until the campaign season to start their
online outreach, it's almost certainly too late.
As plenty of activists
in the nonprofit and political advocacy worlds have found, though, actually using
online social networks for political
outreach can be extremely time - consuming.
As Twitter's usage grows, it may lose some of its effectiveness as a blogger -
outreach tool (more @replies and DMs = more chaff
in which your wheat can hide), but for now many
online communicators have found it to be a good back - channel into the blogosphere.
More often, though, you'll connect with less obvious
online communities like these as a byproduct of your overall
outreach — your supporters will be your voice
in the individual channels they use.
For instance, Eric Rardin mentioned it
in an email today, pointing out that just about any kind of «free»
online outreach you can think of (blogs, list - building, social networking, etc.) actually takes a significant amount of time, and that a group or campaign looking to build a list may be better off buying names from a good opt -
in source (such as Care2, the company Eric «coincidentally» works for).
Much of a campaign's
online outreach will take place
in the very public venues of blogs, Facebook, YouTube, MySpace and Twitter, but politicians and staff can also reach out behind the scenes, for instance sending emails or Facebook messages to selected bloggers, Twitterers and activists, usually
in the hope of creating connections that will lead to more public affirmations of support.
As far as I know, this is the most complete guide available to using the full spectrum of
online tools (integrated with real - world
outreach) to make things happen
in the world of politics and advocacy.
As the experience of the Obama campaign showed, one of the most effective ways to spread a campaign's message
online is to get someone else to do it — every supporter is a potential
outreach hub
in his or her social universe.
In both cases, those surveyed put social networking
outreach near the bottom of the list overall: only 38 % thought expected candidates to use
online social networks, vs. 60 % expecting
online video and 70 %
online fundraising.
Online outreach, to connect with potential supporters and to influence the online discussion in your space, often meaning blogger relations but also including traditional media relations, social networking outreach, RSS, participation in back - channel email / IM discussions, online advertising, the production of podcasts and video pieces,
Online outreach, to connect with potential supporters and to influence the
online discussion in your space, often meaning blogger relations but also including traditional media relations, social networking outreach, RSS, participation in back - channel email / IM discussions, online advertising, the production of podcasts and video pieces,
online discussion
in your space, often meaning blogger relations but also including traditional media relations, social networking
outreach, RSS, participation
in back - channel email / IM discussions,
online advertising, the production of podcasts and video pieces,
online advertising, the production of podcasts and video pieces, etc..
And as with so many other
online outreach tools, supporters took the reins themselves,
in some cases creating pro-Obama videos that were seen millions of times.
The results
in terms of supporters gained, funds raised or advocacy actions taken are at times astonishing, but
in many other cases they're not — they're often no more than comparable with those gained from email list - building and other forms of
online outreach, and are frequently worse.
The Cuccinelli team, LaCivita said, has invested heavily
in online voter
outreach, direct mail, television and neighborhood canvassing.
Much of what we discussed, however, will be familiar to
online communicators of any stripe: the need for websites to convert visitors into followers, the value of video
in creating a connection, the importance of delivering value of some kind to list members («inside» information, emotional satisfaction, raw - meat partisanship), the usefulness of adapting content for many different channels, and the tendency of
online outreach to be trench warfare more than blitzkrieg.
In addition to
online advertising and unpaid, direct social media
outreach, the candidates also used some other tools.
I'm convinced that a content strategy is more important to digital
outreach and advocacy every day, particularly as people are bombarded with ever - increasing amounts of information
online, and you'll be hearing plenty more about the topic here
in the future.
And, it detailed the Senator's previous means of
online outreach to his constituents, including a network of dial up bulletin boards, ftp and gopher servers, and postings
in Usenet newsgroups.