Despite the
drop in organic reach on Facebook, 72 percent of respondents said their use of Facebook has stayed the same or increased over the past 12 months.
This update provides new ways for brands to boost engagement and could counter the decline
in organic reach Facebook Page owners have been experiencing for the past few years.
For example, the drastic reductions
in organic reach from Facebook Pages were viewed as ways to try to push more companies toward paid ads.
I've yet to read a well - written, humorous and yes, sarcastic, article about the fall
in organic reach on Facebook — but, if done well, it could be awesome.
The drop -
off in organic reach continues to be a touchy subject for brands — especially those who invested in growing their fan bases.
While the algorithm change was a little disheartening, many pages had likely been seeing a drop
in organic reach for months as competition for space in the News Feed continued to grow.
With all of these new preference options this could mean bad news for brands, who have already been adapting to Facebook's
slash in organic reach, as organic content reaches fewer viewers without engagement or paid promotion assistance.
We've seen an
increase in organic reach from January [2016] to July [2016] of about 10 percent,» said PopSugar Senior VP of Product Marketing Chris George.
The pages that don't are on average seeing a drop
in organic reach between 5 - 10 % per week, while pages that do those things are only seeing drops between 3 - 5 %.
Branded pages will start to see a dramatic
decrease in organic reach and engagement, inevitably leading less than optimal results.
In the document, titled «Generating business results on Facebook,» the paragraph in which the impending drop -
off in organic reach is revealed concludes with an ad pitch; marketers are told they should consider paid distribution «to maximize delivery of your message in news feed.»
This update provides new ways for brands to boost engagement and could go some way to countering the decline
in organic reach Facebook Page owners have been experiencing for the past few years.
Since Instagram started sorting posts on users» feed with an algorithm, many marketers have noticed a decline
in their organic reach and engagement.
A gradual, but noticeable shift in the Facebook and Instagram algorithm, plus an influx of brand advertising on Facebook, meant that it was important for us to either start experimenting or we'd continue to see a decline
in organic reach and engagement.
Even Facebook with their strong market share has seen a significant decline
in organic reach.
With a decline
in organic reach, it is no surprise Facebook engagement is also in decline.
From January 2016 through mid-July 2016, publishers» Facebook Pages have experienced a 52 - percent decline
in organic reach, according to social publishing tool SocialFlow.
In this blog we'll be covering six ways you can fight this decline
in organic reach to maximize the visibility of your Facebook posts in your fans» News Feeds.
Facebook organic reach is down 52 % for publishers» Pages this year Marketing Land reports that «From January 2016 through mid-July 2016, publishers» Facebook Pages have experienced a 52 - percent decline
in organic reach.»
Mark Schaefer and Tom Webster analyzed data on 8,000 Facebook pages (data courtesy of AgoraPulse) to identify how brands were impacted by the apparent drop
in organic reach.
Posting content just to post content is probably the fastest way to ensure a drop
in your organic reach.
«Pages are seeing dramatic drops
in organic reach.
With Facebook pages continuing to see a decrease
in organic reach, Facebook ads are an easy way to target your market and get your content in front of the right audience.