Most seasonal jobs are during the holiday season when there are huge
spikes in store traffic and more associates are necessary to keep up with the flow of customers.
It was the second quarterly
drop in store traffic at established U.S. cafes in a row, raising fears about Starbucks» ability to fight the intense competition from upscale coffee houses and the likes of McDonald's and Panera.
Across the nation, restaurants, especially mom and pops, are feeling the pressure to
drive in store traffic by marketing themselves both online and in store to attract new lunchtime diners, and keep their regulars coming back for more.
For the holiday season, ShopperTrak is expecting a 2 percent to 3 percent
decline in store traffic nationally, but a 3 to 3.5 percent increase in retail sales, Marcheselli said.
The Globe and Mail reported that the company's second quarter results, released last week, showed a 0.6 %
drop in store traffic, and a 0.4 % drop in same - store sales.