Sentences with phrase «in the digital advertising»

These traffic - scoring solutions are mainstays in the digital advertising space.

In the digital advertising space, it's often difficult to confirm that you're dealing with a real person.

While in Toronto last month to speak at the Economic Club of Canada, Pichette discussed what the recession and the recovery looked like for Google, and implored Canadian companies small and large to up their investments in digital advertising.

John Gutteridge, Asia Pacific CEO of J. Walter Thompson, weighs in on the growth in digital advertising.

With more than a decade of experience in digital advertising and client services, Jessica has been recognized for providing customers with strategies that drive long - term sustainable growth.

It works in digital advertising, focused on boosting engagement with viewers by creating ads that require participation.

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

Data and privacy have become hot topics in digital advertising, of course, particularly after reports this year that data firm Cambridge Analytica improperly gained information on up to 87 million Facebook users.

The importance of these two acquisitions can not be overstated: Facebook has always been secure in its dominance of permanent social relationships, a position that has given the company a dominant position in digital advertising.

With growing pressure on costs and Google (NASDAQ: GOOG) and Facebook «s increasing dominance in digital advertising, Sorrell «s departure raises questions about whether the conglomerate needs to be run differently or split up.

Their business model is a digital advertising business model, and the reason why Facebook and Google had more than a 90 percent share of growth in the digital advertising space last year is that they can target advertising in a way that no other site can because they have a 360 - degree view of user activity, meaning they're tracking users across the web and therefore know much more about their users than anyone else.

Digital subscriptions were up more than 25 percent year over year, helping to offset the first quarterly decline in digital advertising since the second quarter...

The blockchain - based technology company is developing decentralized applications to fight fraud in the digital advertising industry.

Our staff has managed over $ 5 million in digital advertising spend in the last 2 years.

Digital subscriptions were up more than 25 percent year over year, helping to offset the first quarterly decline in digital advertising since the second quarter of 2016.

What is missed is that the increase in digital advertising is a secular trend driven first - and - foremost by eyeballs: more - and - more time is spent on phones, and the ad dollars will inevitably follow.

As a detailed analytics platform, we also solve one of the biggest issues in digital advertising - ad viewability.

Where the global digital advertising spend is projected to reach $ 278 billion in 2019, the buyout of Motion Motive, which already has an impressive catalog of over 250 online courses across industries and functions, including the ones in Digital Advertising, Web Analytics, Social Media Marketing and Marketing Automation, is certainly of a great advantage for Simplilearn.

Under questioning from lawyers, he also said the deal would help it better compete in the digital advertising market, where Silicon Valley players dominate.

If the $ 85 billion deal happens, it could help AT&T compete with Amazon and Netflix on streaming video, and it would «give the combined company a path to compete with Facebook and Google in the digital advertising market,» as Axios writes.

Data - driven targeting isn't the only significant trend in digital advertising.

Washington, DC (November 2, 2015)- It's time for Congress to finish the job of revising No Child Left Behind and not let another school year go by under the old law, 10 education organizations say in a digital advertising campaign to begin today.

These losses were slightly offset by increases in digital advertising and Paywalls from the New York Times and a myriad of others.

The company added 93,000 net digital - only news subscriptions, a 69 percent increase in the number of subscription additions compared with the same quarter last year, and total advertising revenue grew for the first time since Q3 2014, driven by continued strength in digital advertising.»

Prior to joining BookBub, Carlyn worked in digital advertising and branding and interned for a literary agency.

Link your branded consumer portal on your website or in digital advertising to reach potential borrowers looking to overcome the down payment hurdle.

Then longer term, there's a whole other land - grab ahead — Alphabet's US revenues still represent 47 % of total revenues, about double the US share of world GDP — that would suggest huge / long term upside growth potential in digital advertising revenues across the rest of the OECD, and particularly in emerging / frontier markets (which are now leap - frogging straight into the digital / smartphone age).

Adam Carey, Senior Director of Ad Monetization at Sega Networks, is a specialist on ad operations, ad product, data and marketing with 18 years of experience in digital advertising.

In digital advertising, the output is only as good as the input.

We've been pioneering legal marketing since the day it began (literally), and we're proud to continue that as innovators in digital advertising for lawyers.

After its previous launch of addressable advertising, the quick - rising cableco acquired Audience Partners and Placemedia to rapidly expand its opportunity in digital advertising.

Facebook and Google together capture the bulk of the growth in digital advertising.

«We can imagine that Facebook may want to try to make Google and others look worse by comparison to the extent that the use of third party data for targeting is a widespread and highly conventional activity in digital advertising.»

These dApps will drive adoption across the thousands of advertisers, publishers and technology providers, in the digital advertising ecosystem.

The development of smart contract - based applications in digital advertising is an ideal use case for blockchain,» said Joseph Lubin, founder, ConsenSys.

Global ad spending reached $ 542.55 billion in 2016, driven by bigger investments in digital advertising.

But the data that app developers have had access to is what has made Facebook such a power in the digital advertising business.

In the past 18 months, companies like MadHive, Basic Attention Token (BAT) and adChain have come to market employing blockchain protocols to applications in the digital advertising supply chain.

The importance of these two acquisitions can not be overstated: Facebook has always been secure in its dominance of permanent social relationships, a position that has given the company a dominant position in digital advertising.

Similarly, external players in the digital advertising market interested in utilizing the services of Papyrus participants or in placing a PoS - deposit to register in the ecosystem will be able to easily buy PRP directly from the Token Changer's smart contract, avoiding cryptocurrency exchanges and counterparty risk.

BasicAttentionToken (BAT), a cryptocurrency startup called that aimed to weed out the middlemen, frauds, and trackers in Digital Advertising by creating a decentralized, transparent digital ad exchange based on Ethereum Blockchain held its ICO a couple of months ago.

A look at how blockchain could be used to address challenges faced in different types of transactions in digital advertising.

Keeping up with the latest advancements in the digital advertising space and suggesting new and efficient ways of achieving campaign goals

The ideal candidate will have a background in digital advertising, strong SQL and computer programming skills, be a creative...

As of June 2014, ranked 16th out of 112 employees company - wide in my position in overall sales performance, 11th in digital advertising growth, and 6th in total bookings

The digital marketing specialist must be aware of latest development in the digital advertising world.

Provide assistance with paid marketing and liaise with various agencies involved in digital advertising

PROFESSIONAL EXPERIENCE Reach Local, Dallas • TX 2010 — Present National Automotive Account Manager Successfully manage more than $ 200K each month in Digital advertising budgets that include SEM, Display, and Social Media.

«We believe there is much room for that percentage to grow, because the market is in the midst of a secular shift in digital advertising as real estate agents seek to reach homebuyers where they are spending their time searching for homes.

Not exact matches

Cole serves as the editor in chief at Idea Booth, a digital - advertising agency and think tank.