The U.S. market simply doesn't offer a viable 10 -
inch tablet strategy for Dell, he said.
Not exact matches
Strategy Analytics predicts shipments of smaller
tablets (about 7 to 7.9
inches) will continue to lag as consumers spend their money on phablets instead.
This means increased sales of
tablets with larger screens (about 11
inches or larger), according to a new report by
Strategy Analytics.
However, while Lee had earlier said «The 10 -
inch (
tablet) was to be priced higher than the 7 -
inch (
tablet) but we will have to think that over,» what will be interesting to see is to what extent they are able to factor in the iPad 2 costs while coming up with their own pricing
strategy with Galaxy tab 2.
Amazon has struck to a simple marketing
strategy with the Kindle Fire — flood the market first with enough of the 7
inch tablets using a cheap upfront cost as a bait to lure in buyers.
Creative
Strategies analyst Tim Bajarin, who spoke to sources in Tapiei where many computers are manufactured, said in a PC Magazine piece that the bookseller - turned - mobile - device maker plans on releasing a 10 -
inch tablet, and possibly a 7 -
inch tablet later this year.
The US based company has hit upon an unique and innovative marketing
strategy to find buyers for its ViewPad range of
tablet PCs, a cash back offer that amounts to # 100 if you trade in your old laptop for the 7
inch ViewPad running Android while the bigger 10
inch ViewPad that is Windows 7 based will fetch you even more — # 125 on cash back.
«I think there will be a market for 7 - to 10 -
inch, very inexpensive Android
tablets,» says Patrick Moorhead, president and principal analyst at Moor Insights &
Strategy.
There's also some risk in this
strategy, since other
tablet makers, like Samsung, already have 7 -
inch tablets on the market.
Director of business development for Android talked about the company's
strategy with the Nexus brand, one that revolves around lower prices and stated that the existing category of 10 -
inch tablet was overpriced and underpowered.
Lenovo has said that remaining inventory of these
tablets will be geared towards Asia for now, while they work out a new
strategy for 8 -
inch Windows 8
tablets.
«Although Google may still release a smaller - size model in 2014, its
strategy of skipping most of the sizes in the 8 -
inch range and going for an 8.9 -
inch display — a size that [could] be categorized as large - size
tablet (9 -
inch and above)-- shows that the Internet giant is starting to shift its focus to large - size
tablet applications,» Digitimes Research analyst Jim Hsiao wrote.