If your PPC campaign does not
include exact match keywords, you are really not trying hard enough to make the very best of what you have with your PPC advertising.
Not exact matches
These close variants expanded the reach of these
exact and phrase keywords by an estimated 7 % by
including common misspellings, plurals, and grammatical stemmings of these phrase and
exact match keywords.
A phrase
match works in a similar vein, triggering your ad for any search query that
includes your keyword or phrase in the
exact sequence and form that you specify.
[
Exact] match is only going to return results exactly matching the query, where phrase would include results that include the phrase, i.e. exact for «mens shoes» is only going to show «mens shoes,» but phrase would include «mens shoes leather» or «blue mens shoes.&r
Exact]
match is only going to return results exactly
matching the query, where phrase would
include results that
include the phrase, i.e.
exact for «mens shoes» is only going to show «mens shoes,» but phrase would include «mens shoes leather» or «blue mens shoes.&r
exact for «mens shoes» is only going to show «mens shoes,» but phrase would
include «mens shoes leather» or «blue mens shoes.»
As for having too many keywords, a couple other suggestions for refinement
include narrowing your
match type from broad to «phrase» or [
exact]
matching and adding negative keywords where appropriate.
The game is based on traditional Pick 6 games but instead of guessing the
exact scores, you only need to predict the
match results,
including the Arsenal game this week.
Well you can put this fabulous print where ever you like, we offer designer ribbon
including a giraffe print ribbon that has the
exact giraffe pattern on it to
match anything else you like or to add to any other of baby's items.
By contrast, the academy's report says that a search of the FBI's database, which
includes more than 7 million genetic profiles, produced only one pair that showed an «
exact match» at three loci.
The GTRI team is also engaged in other areas of research that support design security analysis,
including exact - and fuzzy - pattern
matching, graph analytics, machine learning / emergent behavior, logic reduction, waveform simulation, and large graph visualization.
Finding the perfect pair for a special occasion just got simpler: Our online — exclusive collection of dyeable shoes,
including heels, flats, sandals, and even flower girl styles, guarantees your footwear will be an
exact match — or, if you're feeling bolder, a fun accent in a different hue — for the gorgeous dress you've chosen.
(
Exact matches include: My sneakers, pink lipstick (Candy Yum Yum), red lipstick (Ruby Woo), deep plum lipstick (Venom), and my turquoise necklace)
The fact the emperor / hawaii chain of islands shape is a pretty
exact match for the Universes «Great Attractor»,
include a tilt from one end to the other, is curious, and may, but may not be related.
The list
included exact title
matches as well as plenty of complementary fields such as customer service, call center representatives and more.
That means the search results will
include candidates with the skills you are looking for even if their past job titles are not an
exact keyword
match.
Pay close attention to the
exact form used (for example, strategy, strategize, strategized, strategist) and be sure to
include at least one
matching term in your resume or application.