Sentences with phrase «include exact match keywords»
If your PPC campaign does not include exact match keywords, you are really not trying hard enough to make the very best of what you have with your PPC advertising.
http://www.searchmarketingstandard.com/ Not exact matches
These close variants expanded the reach of these exact and phrase keywords by an estimated 7 % by including common misspellings, plurals, and grammatical stemmings of these phrase and exact match keywords.
A phrase match works in a similar vein, triggering your ad for any search query that includes your keyword or phrase in the exact sequence and form that you specify.
As for having too many keywords, a couple other suggestions for refinement include narrowing your match type from broad to «phrase» or [exact] matching and adding negative keywords where appropriate.
That means the search results will include candidates with the skills you are looking for even if their past job titles are not an exact keyword match.