Sentences with phrase «including branded content»

We pair discerning brands with curated social influencers to spread authentic brand stories through user - generated Made Media, including branded content, Pinspiration, focus groups and Twitter parties.

Not exact matches

The films will be produced by a cast of popular YouTube creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the creator's individual channels, with the potential for extended content deals, branded entertainment, and wider distribution if the videos prove to be a hit.

A growing number of brands in the UK — including the government, L'Oreal, McDonald's UK, HSBC, and ad agency Havas UK on behalf of all of its clients — suspended their advertising from YouTube and Google this week over fears their ads were appearing next to questionable content and funding their creators.

Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration.

Google plans to to hire significant numbers of staff and develop new artificial intelligence tools to improve its ability to review «questionable content» after a clash saw major brands including Marks and Spencer and HSBC withdraw advertising from its video sharing site YouTube.

Brands and big budget media companies have entered the game — including YouTube itself, which is investing heavily into producing and promoting its own original content.

Now, that doesn't mean your posts and videos shouldn't reflect positively on your brand, just that including content that provides value beyond simply announcing a sale or new product is likely imperative to your Facebook success.

Common social - media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content.

«We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what's best for our brand, our effort to provide quality web search, and the broader content experience for our users.

The problem occurs when brands attempt to gather as many followers, likes and retweets as possible through the use of content, including material that does not provide true value, as well as questions.

The decision was «based on a number of factors including doing what's best for our brand, our effort to provide quality web search and the broader content experience for our users,» Dixon said.

However, I'm seeing a growing need among my top corporate clients for an all - in - one solution that includes these features: curation of the best content, schedule posts, repeat popular posts, community management including assigning cases, listening / brand monitoring, measurement, and even Facebook ad management.

She is a 25 - year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.

To shine a light on the subject, we've collected content marketing strategy advice from top content marketers from major B2B and B2C brands including: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content; and Pinterest etiquette.

«We want to be a mainstream lifestyle brand that's experienced through both print and digital content, but also through the experiences we deliver — and that includes parties at the mansion.»

It explores the evolution of content marketing through the eyes of the world's biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more.

Instead, consider creating a 3 - email series that includes information about the brand history and values, provides highlights on the most well - received blog content over the last year and also take the opportunity to continue to educate the customer on the range of your product catalogue and your top selling products.

Stories also includes great features like live video, masks, annotations and filters, which help brands of all types to create new and more engaging forms of content.

Some of the topics that will be covered next week include: user generated content, brand protection, ethical issues, and privacy issues that social media users and content providers confront.

Just as employee advocacy program goals may include improving personal branding, the content creation process to do so is very similar to that of the brand itself.

Tracking the visual elements you include in your content efforts — such as cover images, logos, illustrations, charts — will make it easier to ensure that your work has a signature look and cohesive brand identity.

As the Idea Launch Pad for B2B marketers, MLT Creative's services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on - page and off - page SEO, search engine marketing (SEM) and pay - per - click campaigns (PPC)-- Google AdWords campaigns.

Make sure your brand really evaluates a social channels before joining, including the content it will need to generate on the channel to be successful and the time to manage it.

His other SEO tips include earning trust in a brand and / or thought leader through quality content, and to execute SEO tactics with broader marketing objectives in mind (not purely SEO).

Is your brand or organization looking to partner with a digital marketing thought leader or include them in one of your organization's upcoming publications or content pieces?

Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content

As recently as last April, Socialbakers reported that 75 % of all content brands posted by 30,000 brands included a photo.

Another option for creating influencer MicroContent is to include quotes, tips and insights from influencers into brand created content.

They cover all the major career topics including personal branding and their partnerships with other publications, like Inc., make them a powerhouse of current content.

Now, some of the world's biggest brands (including GE, IBM, and HP, among others) consider it a top content distribution channel.

That doesn't even include the investment in training, content, and other brand activities that get supported by social media every day.

Katie Sweet, writing for IBM's THINK Marketing blog, shares some insight that proves how important understanding your customers is to your marketing campaign's success, including this statistic: 63 % of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.

We have been working the past year on a game changing project to help solve your biggest problems and challenges related to social media marketing, digital marketing, branding, strategy, branding, content, and deep dive training on all of the top social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and loads more!

In January of this year, Facebook announced that in order to earn a prominent spot in users» newsfeeds, content (including brand and publisher content) had to have the potential of creating «meaningful interaction» (i.e., real conversations) among regular users.

«Participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways,» says Justin Connolly, an executive VP for Disney and ESPN Media Networks, «This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform.»

Sengpiehl envisions more branded content hosted on VW - owned channels that includes education about electric vehicles, which today control a tiny portion of the market.

Content marketing techniques include — but are not limited to — social media marketing, articles and blogs, newsletters, videos, webinars and branded entertainment.

Another good example is Table-spoon.com, a community created by General Mills that includes content on multiple branded channels.

Nestlé has been doing a lot of defending of late, including against a viral video in Malaysia stating that it is 40 % sugar and deceptive about its health benefits, as well as against the Sri Lankan president's public tirade accusing the brand of increasing the sugar content in its drink packs.

I work with numerous brands on media, events, and campaigns that include produced videos, photography, recipe development, written content, and live videos.

The packaging also needs to feature labels that should include information such as product and brand names, net content, storage conditions, country of origin and instructions for use.

Rachel's work with major brands includes recipe development, photography, content creation and speaking engagements.

Other digital projects include content for such brands as Mastercard, Subaru, Microsoft / BING, TUMI, Lipton, Breville and Volpi Foods.

Reinvigoration of iconic kids» beverage brand under new ownership includes drink pouches, new flavors, bold new graphics, exciting back - to - school promotion and content - rich website STAMFORD, Conn., Aug. 5, 2015 — Juicy Juice, the iconic kids» beverage brand, is going back to school with a new line of...

We have a variety of advertising opportunities available including display and video media, sponsorships and customized / branded content programs.

The values embedded in these resources include fair play and cooperation, as well as concepts that fit sponsors» and Olympic boosters» agendas, including Olympic brand loyalty and the profit motive, with some of the content resembling a mini-lesson in capitalism.

Connect with and educate millions of moms at four distinct and targeted developmental stages across multiple platforms including email, video, branded content, mobile media, milestone targeted virtual events, apps, and contests.

Pam Gaulin is a content specialist and copy writer whose clients have included Reebok, Zappos.com, Walmart, Butterfinger, Ball Park Franks, Modern Mom, McCormikc, Equifax, Transuion, Walmart, and many other notable brands.

Some of its brands, including Kleenex and Scott, contain no recycled content whatsoever.