An extensive range of point - of - sale materials has also been produced for Ballantine's customers,
including shelf talkers, neck tags, tent cards and cocktail cards, which will be available in bars and restaurants, encouraging customers to make Ballantine's Finest cocktails at home.
Not exact matches
Eye catching POS materials
including shelf strips,
shelf talkers and posters will help dress up
shelves and displays, stopping store traffic and encouraging trial of Seagram's Red Berry Twisted Gin.
Eye - catching, in - store POS materials,
including case cards, one case bins and
shelf talkers will be available to build awareness and drive trial of both FrÏs Original and FrÏs Pineapple in launch markets.
Retail displays
include: in - store fixtures, endcaps / end - aisles, point - of - purchase,
shelf talkers, and gondolas
If you don't have blurbs or reviews, you could consider putting strong quotes directly from your book on your
shelf talker to highlight the writing / story or you could
include fun facts about the book.
If your
shelf talker is well done, there's no reason a bookseller wouldn't
include it on the
shelf to help them sell your book.
Redbarn offers a number of promotional tools for retailers,
including display racks,
shelf talkers and gondola signs.
A variety of point - of - purchase sales materials like
shelf talkers or pamphlets can help, but many manufacturers,
including Loving Pets, tout sampling programs as one of the most successful selling tactics.
Other merchandising / selling suggestions
include: • Use
shelf talkers to highlight product ingredients and identify why the product is valuable to the customer, suggests Armstrong.
For example, Natural Balance Pet Foods Inc. offers a range of promotional tools,
including off -
shelf displays, point - of - sale items and
shelf talkers that feature key talking points about the company's products.
• Evanger's relies on an army of sales reps,
including a nutritionist, and provides education on their website, as well as information sheets and
shelf -
talkers.