During periods where yields are low it is logical
for income oriented investors hungry for yield to be bid up the market, and dividend yields to decrease.
This would explain the increase in bond fund inflows because bond funds are ideal
for income oriented investors; which is an important aspect of retirement investing.
At the same time,
income oriented investors can finally look toward capturing higher interest income payments.
The company's high dividend yield should appeal to
income oriented investors.
For
income oriented investors, I recommend Ben Stein and Phil DeMuth's book «Yes, You Can Be a Successful Income Investor!»
A company that can raise its dividend every year regardless of economic conditions is one that
income oriented investors should consider owning.