[02:10] Optimizing every opportunity and
asset [4:50] Forming the optimal success strategy [7:05] Your identity in the marketplace [8:10] Building more pillars and creating more value [11:05] The definition of innovative marketing [12:15] How individuals can create value themselves [16:50] Increasing efficiency in your processes [21:50] Lessons Jay learned from past work experiences [27:20] Lead
generation [29:20] Asking yourself the right questions [32:10] Who stands to benefit more than you from your success [35:50] The benefit of offering risk - free transactions [42:10]
Incorporating risk - reversal into your selling proposal [45:30] Creating a unique identity in the marketplace [48:00] Effective ways of finding sales strategies [50:50] Finding the business you should be in [58:30] The reward of owning your own business