The companies hinted that mobile
business models and practices will be applied to various
franchises across Activision Blizzard and King's combined portfolio, «from micro-transactions, game analytics and mobile marketing to
increase digital revenues.»
Many
business models that are not currently considered «related» for the purposes of the ESA, such as
franchising arrangements or parent - subsidiary relationships, may be subjected to
increased scrutiny from the Ministry of Labour or complaints from employees they do not even employ.