Even at the micro level we frustrate our innate contentment mechanism: the latest thing to catch my eye in this regard is a piece by James Surowiecki (
of Wisdom
of Crowds fame) in the New Yorker in which he points out that
gadget makers continue to
increase the
number of features on devices,
consumers continue to prefer
gadgets with more bells and whistles, but once buyers turn into users the greater «wealth» (my term) only makes them unhappy.