So, I have to improve the quality of the business by higher price points but, at the same time, we want to maintain volume growth of the car line and
generate incremental volume by entering new market segments where the brand is not present.
In the platform business, almost
any incremental volume is good volume and users are users regardless (in most cases) of who or where the traffic is coming from.
«We continue to be highly encouraged by DPS's ongoing diversification through its various allied brands, which continue to perform well and drive
incremental volume and operating income,» wrote Herzog.
The range has sold over 9m bottles and is worth in excess of # 40m, giving 70 %
incremental volume to the wine category.
They do, however, acknowledge that the Abarth's importance to Fiat is far greater than
the incremental volume it adds.
But as is the case with halo cars like the NSX, there are other things at stake than
incremental volume.
The way [to satisfy them with volume growth] is by entering these new market segments, which gives
them incremental volume opportunity.