«With Clarabridge's solution, we will integrate guest sentiment data in our dashboards for fast analysis and drill down capability so owners and operators can view
individual guest comments regarding specific hotels,» said Troutman.
Irish hotel chain Dalata Group, for instance, uses the
guest feedback platform TrustYou to collate
comments and service scores from customers, across a range of sites, as well as monitoring
individual forums such as TripAdvisor.