The product launches closely follow other recent innovation from Hostess, including the expansion of its Twinkie
brand into the frozen bakery category, seasonal sweet
snacks like Pumpkin Spice Twinkies and
indulgent addition Dark Chocolate Raspberry Cupcakes.
The new visual identity reflects the
brand's focus on innovative, fresh and forward - thinking offerings as it continues to meet growing consumer demand for healthier and
indulgent on - the - go produce and
snack options.