This may explain why partial advertising bans are
ineffective and comprehensive bans on all forms of tobacco
marketing are effective.As early as 1911 psychology of
marketing theorist Walter D Scott said, «[t] he man with the proper imagination is able
to conceive of any commodity in such a
way that it becomes an object of emotion
to him and
to those
to whom he imparts his picture... should be a practical psychologist and know the human emotions and sentiments...».