Sentences with phrase «inflated ad metrics»
While Facebook's ability to track users on multiple devices (and Instagram) is extremely valuable for brands trying to target the right user on the right device at the right time, Facebook admitted in November that it had miscalculated and inflated ad metrics.
https://www.businessoffashion.com/ Not exact matches
Citing census data, an equity research analyst claims Facebook is once again inflating one of its key metrics, this time grossly over-reporting its ability to sell ads and effectively inventing millions more young Americans than actually exist.