London - based Cambridge Analytica has been accused of using Facebook data to
influence voter behavior in U.S. elections.
Media reports state that the firm worked for US President Donald Trump's 2016 campaign as well as the Brexit campaign to develop a mechanism that would allow it to predict and
influence voter behavior.
Not all or any of that data has been eliminated as it later ended up being used to
influence voter behavior during the 2016 presidential election in the U.S., according to recent media reports.
Facebook has been under fire since the 2016 general election for spreading fake news that was designed to
influence voter behavior, particularly in certain key states.
Now, concerns about sharing every aspect of life on social media are coming to a head amid reports that a political consulting firm hired by President Donald Trump's campaign allegedly used ill - gotten Facebook data in an effort to
influence voter behavior.
Cook County is suing Facebook and Cambridge Analytica for allegedly violating an Illinois fraud law after reports that the political consulting firm used ill - gotten Facebook data in an effort to
influence voter behavior.
Cambridge Analytica, a London - based political consulting firm, has been accused of using ill - gotten Facebook data to
influence voter behavior in the 2016 election.
Cambridge Analytica — funded by the right - wing billionaire Mercer family and advised by then — Breitbart editor - in - chief Steve Bannon — hoped to use the data to target political advertising and
influence voter behavior.
SCL's work has become a major global controversy since former employee and now whistleblower Christopher Wylie alleged that the company
influenced voter behavior via Facebook ads created by harvesting the data of 50 million Facebook users without their permission.
The company reportedly worked for various political campaigns and collected private information from users» social media accounts to develop a mechanism predicting and
influencing voter behavior.
Not exact matches
Sandberg's post came less than a week after The New York Times and The Observer of London reported that Cambridge Analytica, a political data company created by Stephen Bannon and Robert Mercer, gathered users» Facebook data and claimed it could
influence the
behavior of American
voters.
Cook's and Musk's comments follow The New York Times and The Observer of London's report that Cambridge Analytica, a political data company launched by Stephen Bannon and Robert Mercer, collected users» Facebook data and claimed it could
influence the
behavior of American
voters.
The only goal that matters is to get your messages in front of highly influential people (think digital multipliers and megaphones) who are tightly connected to significant (and fairly sizeable) niches of active and desirable individuals whose actions and attitudes they can directly
influence (amplification) and whose
behaviors as consumers,
voters, or other cohort members you are looking to change and channel into actual results.
Cambridge Analytica used the Facebook data to help build tools that it claimed could identify the personalities of American
voters and
influence their
behavior.
They identified effective ways to reach specific customers and
voters — and often, to
influence their
behaviors.
The calls for greater scrutiny followed reports on Saturday in The New York Times and The Observer of London that Cambridge Analytica, a political data firm founded by Stephen K. Bannon and Robert Mercer, the wealthy Republican donor, had used the Facebook data to develop methods that it claimed could identify the personalities of individual American
voters and
influence their
behavior.
The firm had secured a $ 15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. Bannon, with the promise of tools that could identify the personalities of American
voters and
influence their
behavior.
The firm claimed its tools could analyze
voters» personalities and
influence their
behavior with targeted messages.
The firm had secured a $ 15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. Bannon, with the promise of tools that could identify the personalities of American
voters and
influence their
behavior.
Cambridge Analytica, a political data firm hired by President Trump's 2016 election campaign, gained access to information on 50 million Facebook users as a way to identify the personalities of American
voters and
influence their
behavior.
By analyzing the details that users share online, Cambridge Analytica could predict individual
behavior, which included
voter preferences and how to
influence that preference.
Reports on Saturday from the New York Times and the Observer of London said that Cambridge Analytica, a political data firm founded by former Trump aide Stephen K. Bannon and wealthy Republican donor Robert Mercer, had used the Facebook data to develop methods that could identify the personalities of individual American
voters and
influence their
behavior.
The company, founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who has put at least $ 15 million into it, offered tools that it claimed could identify the personalities of American
voters and
influence their
behavior.
The New York Times and the U.K. - based Observer / Guardian reported over the weekend that Facebook has suspended the account of Cambridge Analytica, the firm founded by Steve Bannon with funding from famed Republican donor Robert Mercer with the purpose of building «tools that could identify the personalities of American
voters and
influence their
behavior,» according to the Times report.
According to the account of one Christopher Wylie, a former employee of Cambridge Analytica, the company used the improperly obtained information to build a software tool for predicting
voter behavior and
influence the outcome of the 2016 presidential election in the U.S..
The goal was to find a mechanism that would predict and
influence voters»
behavior.
The firm had secured a $ 15 million investment from Mercer and wooed Bannon with the promise of tools that could identify the personalities of American
voters and
influence their
behavior.
According to the informant, the company used it to build a model predicting
voter's
behavior during US Presidential election in order to
influence it.
In fact, the wealthy Republican donor wooed his political adviser Stephen K. Bannon, with the promise of tools that could identify the personalities of American
voters and
influence their
behavior.
While reportedly working for multiple political campaigns, the firm gathered data from millions of social media accounts to develop a mechanism that would predict and
influence the
behavior of
voters.
While reportedly working for multiple political campaigns, the firm gathered data from these millions of social media accounts to develop a mechanism that would predict and
influence the
behavior of
voters.
The company collected data to develop a mechanism that would predict and
influence the
behavior of
voters.
While working for major political campaigns, the firm gathered data to develop a mechanism that would predict and
influence the
behavior of US
voters.
One way to target
voters, in particular, is relevant to Cambridge Analytica: collecting information to predict people's personality and psychology — known as psychographics — and then using that information to try to
influence behavior.
Last week, it turned out that the personal information of about 50 million Facebook users had been obtained without their consent or permission by data mining firm Cambridge Analytica, which allegedly worked for Donald Trump's presidential campaign and the Brexit campaign, with an eye to creating a mechanism that would allow it to predict and
influence voters»
behavior.
The firm reportedly worked for multiple political campaigns, including for President Donald Trump's campaign during the 2016 election, and gathered data from social media accounts to develop a mechanism that would predict and
influence the
behavior of
voters.
The
voter - profiling company had wooed Mercer and his political adviser Stephen K. Bannon with promises of tools that could «identify the personalities of American
voters and
influence their
behavior.»