"Influencer campaigns" refer to marketing strategies where businesses collaborate with influential individuals on social media platforms to promote their products or services. These individuals, known as influencers, use their credibility and large following to endorse the brand, create awareness, and persuade their audience to try or purchase what they are promoting.
Full definition
Traackr recently published a good example
of influencer campaign content, aptly named «Influencer Marketing in Real Life,» by co-ordinating an event and subsequent content with major brand executives and industry influencers.
In September 2016, Condé Nast has started using IBM's Watson to help build and strategize social
influencer campaigns for brands.
Delivery of a
social influencer campaign is often quick, with your ICO being viewed instantly by massive crypto engaged audiences.
Numbers marketers usually get on
influencer campaigns come either from their influencers or third - party providers «grading their own homework,» as Points North co-founder Peter Storck sees it.
Before we get into the different platforms you can use for your
next influencer campaign, be aware that there are a variety of cost structures.
Reach numbers used to
measure influencer campaigns often come from raw follower counts, without regard to how many followers actually saw posts — or were real.
Our data team will assess performance of successful ICO's to assist with the effectiveness of your
ICO influencer campaign.
TopRank Online Marketing:
Influencer Campaign TopRank Marketing planned and implemented an influencer marketing program to create awareness for Content Marketing World 2014.
Von Bismarck: «A lot of clients want to jump
into influencer campaigns, but their website is a disaster and their Instagram is almost non-existent.
Essentially,
influencer campaigns for link building work best when you are collaborating on the creation of original content about your products or services.
Social media ambassadorships,
influencer campaigns and virtual focus groups not only make Gen Z feel invested in your company and secure their loyalty early on, but also helps them boost their own online presence.
Advanced SEO to backup every aspect of
your influencer campaign, maximising your spend and campaign efficiency.
We find that brands who really think through their parameters and further refine their matches through the search function to target the best influencers for their campaign are the most satisfied with their results and the time taken to execute
their influencer campaign.
Our platform does just that by helping users automate, scale and track
their influencer campaigns on one beautiful, easy - to - use dashboard.»