Knowing how your buyers discover, consume and act on content can help you develop
an influencer content program that's accountable to attract, engage and convert — across the customer lifecycle.
Not exact matches
We're seeing firsthand, the impact
content and influence is having on marketing and have been working with many of the top B2B brands in the world to plan, implement and optimize
content marketing
programs with highly credible and connected
influencers.
In a recent report that we developed with Altimeter Group and Traackr, we found that only 11 % of B2B companies are running an ongoing
influencer marketing
program, yet 80 % of these marketers rate
content marketing most impacted by
influencer marketing.
I have
content marketing clients, clients I do
influencer work for, private coaching clients, and clients in a group
program.
Collaborating with
influencers on
content that the
influencers then promote to their subscribing community can become a powerful differentiator for any marketing
program.
But when
influencers are intelligently researched, qualified and engaged during the planning phases of a
content marketing
program, the benefits of the collaboration can include improved
content in a variety of ways:
It is clear that
influencer content marketing
programs can get great results.
Essential steps for successful
influencer co-created
content programs include:
Brandividuals add spice to a
content program and will help attract niche
influencers who want to be associated with those who are famous in the industry.
TopRank Marketing has worked with popular B2B companies such as LinkedIn,
Content Marketing Institute, and MarketingProfs to co-create content marketing programs with industry influencers that represent both sce
Content Marketing Institute, and MarketingProfs to co-create
content marketing programs with industry influencers that represent both sce
content marketing
programs with industry
influencers that represent both scenarios.
TopRank Online Marketing:
Influencer Campaign TopRank Marketing planned and implemented an influencer marketing program to create awareness for Content Marketing W
Influencer Campaign TopRank Marketing planned and implemented an
influencer marketing program to create awareness for Content Marketing W
influencer marketing
program to create awareness for
Content Marketing World 2014.
Our Brand Advocacy
Program builds relationships with industry
influencers, expert journalists and respected authors to have them produce
content for your site, as well as sites managed by
influencers they already have connections with.
Typical responsibilities of an Account Coordinator include: identifying pitching opportunities, coordinating the execution of marketing
programs, supervising
content development, responding to client requests, monitoring the media for client mentions, and engaging with
influencers on social media.
Tara is the
Content creator & digital
influencer for TarMarz.com & other influential brands such as Vince, you'll always find her taking pictures or buried in editing
programs!