While it may be that some younger people may be a bit more permissive with
their information than older generations, it does not mean that younger people are not concerned about privacy, or are not exercising control over their personal information.
Not exact matches
Generation Z, those born 1997 to present, now represent 27 percent of the U.S. population, a larger group
than Millennials, and although only
older Gen Zs are entering adulthood, their impact on the food industry is already being felt, finds a new study by The NPD Group, a leading global
information company.
The Internet is a more influential source of consumer
information for U.S. Millennials
than for
older generations: 50 percent of younger Millennials and 47 percent of
older Millennials said that they trust retailer websites, compared with 33 percent and 36 percent of Gen - Xers and boomers, respectively.
Millennials also place higher relevance on
information from friends, neighbors and family (72 percent)
than older generations.