Around half the list price of the hardcover for
the initial ebook release.
Not exact matches
Higher
ebook price during
initial hardcover
release?
Set a high
release price to take advantage of
initial demand, then tail that price off until it reaches $ 6, at which point your sale volume should be higher than if that
ebook were still sitting at $ 10.
What they're after is maintaining the value perception of
initial high - demand
releases, which the $ 9.99 price point is threatening to destroy, especially with the ongoing growth of
ebook market share.
After the
initial four - book phase, plans are underway to
release one short
ebook per month.
Another major positive about Barnes and Noble, they have dropped the prices of many of their
ebooks considerably since the
initial release of the Nook to match Amazon's prices.
This
initial release of a Scholastic
ebook comes at an especially helpful time, namely, the week following Christmas before students return to school.
While I have no doubt the form factor will be a driving factor in the phone's
initial sales when it's
released, owing to the popularity of
ebooks and digital comics in Japan, the fact that past attempts were stuck with low resolution displays and equally poor software does not bode well for this device, owing to the poor optimization of Android for dual displays.