Once you have
an initial keyword list compiled, you can start thinking about keyword search volume and keyword competition.
Not exact matches
Then after you've built your
initial list — you need to click «Review Estimates,» at which point you will need to toggle (again) from «Ad Group» to «
Keyword,» and then enter a bid before you see any useful data.
Seed
keywords are the
initial keywords you use to find related terms and expand your
keyword list.
While on the same page, you will also identify an
initial list of your
keywords and determine your default bid amount.
If, after doing your
initial research to identify
keywords you end up with a
list of 50 words, don't be tempted to try and shoehorn them all in.