Boards, once the dependably cautious voices urging management to mitigate risk, are increasingly calling for breakthrough
innovation in the scramble for competitive advantage.
In the DVD space, for example, DRM systems like the Content Scramble System (CSS) have become the legal «hook» that forces technology companies to enter into license agreements before they build products that can play movies.22 Those license agreements, in turn, define what the devices can and can't do, thereby protecting Hollywood business models from disruptive innovatio
In the DVD space, for example, DRM systems like the Content
Scramble System (CSS) have become the legal «hook» that forces technology companies to enter into license agreements before they build products that can play movies.22 Those license agreements,
in turn, define what the devices can and can't do, thereby protecting Hollywood business models from disruptive innovatio
in turn, define what the devices can and can't do, thereby protecting Hollywood business models from disruptive
innovation.
And there,
in a nutshell, appear two of the biggest impediments to
innovation in the legal field: the idea that if it ain't broke, it doesn't need fixing, combined with the real possibility that the
innovation will fail — or at the very least, that the innovator will be
scrambling for money until the idea catches on.