«In post-industrial environments where foods are abundant and readily available, our cravings
for fat and
sugar sculpted by distant evolutionary pressures can easily go into
insatiable overdrive and lead to obesity, diabetes, and heart disease -LRB-...) the pro-social
needs and rewards [of smartphone use as a means to connect] can similarly be hijacked to produce a manic theatre of hyper - social monitoring,» the authors write in their paper.