Study competitor case studies, read industry analyst reports, go to forums and professional online networks, use Facebook Audience
Insights, conduct
surveys and interviews, and do cold outreach
via email and social media.
To get some
insight into the thinking behind this body of work, and the way the artist — a winner of the Frieze Foundation's Cartier Award and a participant in the 2006 Whitney Biennial — approaches his work, Artspace editor - in - chief Andrew M. Goldstein spoke to him
via telephone as he was setting up a new show, a mini
survey part of the Glasgow International Arts Festival, curated by Sarah McCory.