In making its bid for a chunk of the $ 20 billion worldwide
instant coffee market, much of that is the United Kingdom and Japan where instant is the de-facto coffee mode, Starbucks Chairman and CEO Howard Schulz says his company spent 20 years perfecting a top - secret technology that ultimately results in a cup of coffee made with Via, that is indistinguishable from Starbuck's typical brewed coffee.
Not exact matches
Starbucks joined the
instant -
coffee market with Via in 2009, introduced K - Cup single servings a few weeks ago, and is coming out with its first mild roast, called Blonde, in January.
In a study of 633 roasted, ground and
instant coffee products commercially available in European
markets, the average amount of OTA in roasted and ground
coffee was 0.0008 mcg / g — drinking four cups of
coffee per day for a week would contribute less than 2 % of the EU's tolerable weekly intake (Stegen, Food Addit Contam 1997).