Sentences with phrase «instead licensing the brand»

BlackBerry Limited — the company formerly known as Research In Motion — stopped designing and building its own phones back in 2016, instead licensing the brand out to others.

Not exact matches

Instead the company has licensed out its brand to TCL who has been making BlackBerry phones for the past couple of years.

Barnes & Noble has again slashed NOOK prices in the UK, following its admission last month that it is clearing stock of the ereading tablets after deciding to instead license out the brand in future rather than build its own models.

Barnes & Noble saw NOOK sales plummet 34 - percent in the last quarter, and will turn instead to licensing the NOOK brand to future ereading tablets so as to minimize its losses, the company has confirmed.

The about - face, announced during B&N's dreary quarterly results, comes after the company said back in June that it intended to focus on e-paper models itself and license out the NOOK HD brand for tablet - style versions to third party manufacturers instead.

But the company is looking for a brand - licensing model, instead of manufacturing smartphone units by its own.

It should divest itself of delivering MLS technology and services and instead focus on licensing the MLS brand on a non-exclusive basis to qualified entities that can prove their ability to deliver world - class information technology solutions.

Instead, Long & Foster has looked at «licensing,» which would allow the company to spread its brand around, reap the profits, and avoid the paperwork.