As a facet of helping clients develop that
platform, we evaluate the full range of marketing resources and tools the firm
employs, including business - development programs for existing and new clients; marketing communications and public relations; Web sites and other electronic communication vehicles; printed collateral; pitch and proposal generation systems; protocols for gathering and analyzing competitive
intelligence and for conducting market research; CRMs and other databases; and strategic business - planning procedures at the firm, industry, office, practice, or client levels.