The Specialty
Food Association offers a «membership candidate»
category for a $ 100 application fee
intended to «help new manufacturers gain the knowledge and experience they need to grow in the marketplace, and transition to full membership.»
The fact that the online retail giant is encroaching further into the pet sphere with its own
food brand is unsurprising, given the company's announcement at February's Pet Industry Leadership Conference that it
intends to drastically increase its share of the $ 69 billion pet care
category.