If he really wants to get millennials back in movie theaters «with the same degree of
intensity as baby boomers,» he should lower prices across the board.
He told Variety that he wants young people to «go to movie theaters with the same degree of
intensity as baby boomers went to movie theaters throughout their lives.»
Aron says that AMC's goal is to «reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of
intensity as baby boomers went to movie theaters throughout their lives.»