The first day of South by Southwest is completely bonkers: the city starts to shut down, the locals get aggravated and for the first year President Barack Obama provided
interactive badge holders the chance to bask in all of his glory and urged the tech industry that they can affect change.
Although SXSW estimates that more than 30,000
badge holders will attend SXSW
Interactive, just about 300 or so of those folks remembered to hashtag #mophierescue in their Instagrams.