With the popularity of the gluten free diet on the rise,
interest in quinoa has skyrocketed, and it is being touted as a safe and healthy
alternative to wheat, barley, rye and other gluten containing
grains.
This lineup is being supplemented with new, developing programs that include Good Food Is Good Medicine, which aims to take the collective knowledge of FamilyFarmed, medical experts, nutritionists, chefs, farmers and others about the powerful connections between food and health, and make that information more readily available to members of the general public; and the Organic
Grain Promotion Initiative, which seeks to advance the fast - growing
interest in better, more sustainably produced, heirloom
grains among retailers, consumers, bakers, distilleries, breweries and others while providing farmers with high - value - crop
alternatives to the commodity farming system.
With the increase in
grain free baking and
interest in a paleo diet and lifestyle, there was clear demand for this new
alternative flour,» said Matthew Cox, vice president of marketing at Bob's Red Mill.
I can personally tolerate
grains just fine, but some of my clients can not and I think having an arsenal of
grain - free
alternatives is key to keeping a nutrient dense and
interesting diet.