Not exact matches
Google
Creative Lab, an
internal branding
agency within the tech giant, has techniques that could be employed at any large or small tech firm.
As we saw when CrackBerry leaked the first photo of a BlackBerry 10 phone in January, it looks like this video is coming from
creative that was produced for
internal use only (marketing
agency pitches).
Tags for this Online Resume: Business, IT Auditing, Federal
agencies,
Creative Writing / Writing, Research, Minorities, Community, Reading, Education, Business Process,
Internal Controls, Process Reviews, Consulting, A-123
Foster good working relationship with relevant
creative agency,
internal staff and land owner clients.
Handle tasks to ensure high quality campaigns by working with development teams,
internal creative teams, and
agencies to align with product vision and advertiser goals
• Created and maintained lists of clients,
agencies and external writers and bloggers • Contacted
agencies and maintained effective liaison between
internal departments and external
agencies • Booked campaigns in order management systems and aggregated
creative assets • Performed quality assurance checks and deal stewardships • Assisted in writing and proofreading content and ensured that all logistics of each accounts were properly handled
Lead a team of cross-functional account
creative and media / digital managers both for
internal and external
agencies that provide
creative solutions to business and market - place challenges through 360 - marketing campaigns inclusive of full service activation across strategy
creative digital / media and execution.
Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting
creative materials from
internal teams and external
agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established
internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency
Tags for this Online Resume: integrated marketing communications, financial services marketing, direct marketing strategy, print, outdoor, in store, POS, web, segmentation, cooperation with advertising
agency, printing company, credit card, consumer credit, insurance,
internal communications, campaign development, budgeting, strategic and tactical planning, promotions, project management, account management, new product launch, development, market, competitor analysis, monitor efficiency, campaign follow - up, test campaigns, excellent interpersonal skills,
creative problem solving skills, ability to manage multiple tasks, MS Office