Goldman Sach's three video ads feature its 10,000 Women initiative, and will show up in
Snapchat's Live
Story for
International Women's Day and in the Discover channels of four publishers — BuzzFeed, Vice, National Geographic, and Refinery29.
The secret to its success was focusing on Android and the developing world, which gave
Snapchat strong
international user and revenue increases, reviving the app's growth rate after a brutal year competing with Instagram
Stories.