For the American book publishing industry, the Frankfurt Book Fair is predominantly a trade fair, that is, a professional meeting place for publishers, editors, librarians, book subsidiary rights managers, publishers
international sales representatives, booksellers, agents, film, television and video game
producers, publishing technology experts, authors and many others who are involved in the creation and sale of books and the
licensing of book content in all its many forms.
Joanne made a career move into the film business, where she served as founder and President of a worldwide multimedia and distribution company; she was an Executive
Producer /
Producer of eleven feature films and multiple television and educational programs, including the acquisition and
international licensing of a 60 title film library.