Sentences with phrase «into ad campaigns»

Before investing a lot of money and effort into an ad campaign, think about how you can draw in new customers online.

In addition, proponents of charter schools have poured $ 3.6 million into an ad campaign slamming de Blasio, and his poll numbers have dropped since the spots went on air.

The CRA has been pouring millions of dollars into an ad campaign designed to create the notion that fructose, and especially high fructose corn syrup (HFCS), is nothing more than a harmless snack.

As Massey poured hundreds of thousands of dollars into an ad campaign to whitewash its image in mining country, Bonds is organized faith groups and local activists to picket Massey's annual stockholders meeting.

Exact match keywords are those which are typed into Google exactly like they are entered into your ad campaign.

Maybe you've sunk loads of money into an ad campaign, but your business is still sputtering.

Not exact matches

If you extend this statistic into the realm of advertising, you'll quickly realize that the colors you select for your ads can make or break a campaign.

In the late 1990s, Miller Lite tried to inject some humor into the beer's ads with a highly unusual campaign called «Dick.»

By tapping into a company's enterprise resource planning, their algorithms can optimise campaigns based on factors like stock levels, ensuring that people only see ads for products that are available to order.

We have spent the past two years experimenting with different ads — sometimes running a dozen campaigns simultaneously — until we refined our approach to where we now have two campaigns that are highly effective at attracting new prospects that we can convert into paying customers.

In the spring of 2013, Cox, a former ad agency designer who had segued into video - game design, launched a crowd - sourcing campaign to see if he could drum up orders for an intriguing device he'd invented: a 3D photo scanner.

The more you break up your ads and keywords into themes, the easier your campaigns will be to monitor and optimize.

Within each campaign, you can break down your ads and keywords into ad groups.

It has directed a small number of marketing dollars into a geographically targeted online banner ad campaign and some local radio spots, but the main push is through social media.

It would pain the executives at Estée Lauder and L'Oréal — having poured hundreds of millions of dollars into celebrity ad campaigns — to learn how effortlessly Emily Weiss gets Millennials excited about one of her company's new products.

When it comes to pay - per - click (PPC) and paid ads, a lot goes into these campaigns.

The chain once promised diners juicy «flame - broiled» burgers and the opportunity to «Have it your way,» but by the mid-aughts was running a bizarre ad campaign that featured a giant, plastic - faced «King» who had an apparent penchant for sneaking into people's bedrooms and watching them sleep.

Tip: If you import your Google ad campaigns into Bing, like many advertisers do, be aware that your broad match negative keywords will be converted to phrase match negatives by Bing.

A series of ads created for platforms like Twitch aim to bring young men into the global «You're Gold» campaign.

Depending upon how you have set up your PPC campaign, if a searcher enters one set of words into the search box your ad will appear; the same search with a different keyword match choice will not trigger your ad.

Move this domain into its own campaign as a managed placement and then build out highly contextually targeted ad groups using data extracted from interior pages of the Display Network domain.

Being ruthless and deleting or moving irrelevant terms into their own ad group will result in a more targeted campaign.

Before one says how reprehensible all this is, one might take another look at media blitzes like «Here's Life, America» and the «I Found It» campaign, in which ad techniques borrowed from Coca - Cola were used to hustle and lure the unsaved into the Kingdom.

This action - packed campaign, delivered both as ads and a stand - alone comic book, transforms the IPC's four Retail Promotion Directors, Bill Savilonis, Ken Tubman, Larry Whiteside and Kent Beesley into a team of superheroes — the Fearless Field Force.

And no, not just because of the three - month - long Paul Pogba - to - Manchester United saga that turned Adidas» ad campaign into a total mess of blah, blah, blah.

At the same time, provincial government pouring money into new breastfeeding marketing campaign (with ads requiring a very high literacy rate to comprehend.)

Bad news for all of you out there who submitted a photo of your baby into Gerber's search for a new, young face to star in their ad campaign — you lost.

Besides using Romney's own words against him in brutally effective fashion, the ad is also interesting in that it was produced by a media group now working for the Romney campaign — they'd been on Team McCain originally but left when he ran into trouble earlier in the year.

Kate Kaye's picked up on a story that bombarded the e.politics bunker with at least half a dozen Google Alerts this morning: Twitter has decided not to allow political campaigns to purchase «Promoted Tweets» through the end of this political cycle, which effectively cuts campaigns off from the microblogging site's foray into ad - supported content.

Will political and advocacy communicators catch up, or will campaigns in particular continue to dump their money into poorly targeted TV ads?

Twitter was Trump territory last year, but his campaign also poured resources into highly targeted Facebook ads (as did their Russian «friends»).

Yes, campaigns still need to spend money on television ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second spots on TV.

Still, it'd be great to be able to insert Donate, Take Action or Join links directly into viral video bits or online campaign ads.

Matthew Mosk examines how the campaign has used both Google ads and display ads in online publications ranging from Daily Kos to the Washington Times to bring supporters into the fold:

The union spent well into the seven figures to back the campaign, which included TV ads to push the measure.

This campaign taps into that desire and lends itself to the creation of a collection of videos that could potentially be used to create future web ads.

The previous day, Sara Kehaulani Goo examined Google's aggressive expansion beyond text search ads into video ads and more comprehensive online campaigns.

On the campaign trail, conservatives run ads that have turned the former NFL quarterback into a favorite punching bag.

The 145th AD special election has turned into a redux of sorts of the 2010 gubernatorial campaign, pitting a Democrat backed by Gov. Andrew Cuomo against a fellow Democrat (running on the GOP line) supported by Cuomo's defeated foe, Buffalo businessman Carl Paladino.

Judging from the quality of the average campaign ad, though, many media firms seem to think of the creative content as an afterthought — MUCH more money seems to go into buying the time than into creating the actual advertisement.

Earlier this week, Kirk's campaign released an ad criticizing Duckworth's position on allowing refugees from Syria into the U.S..

I would also suspect that running ads this early plays into the strategy of creating the image that Portman's campaign is unstoppable, by demonstrating that he's willing to start spending money and building a list this early.

Both campaigns are spending big money on TV ads, and Obama's grassroots turnout operation is about to go into full gear.

«For us, the biggest distinguishing factor is that every major newspaper in the state endorsed Gelber, so that's a message we could get to voters in a few words in an ad, catching their attention on their phones as they're going into the polls,» Christian Ulvert, Gelber's campaign aide, told us.

As Liz B reported yesterday, the Cuomo campaign has launched two ads calling into question the background of some of Paladino's aides.

Both campaigns are spending big money on TV ads, and Obama's grassroots turnout operation is about to go into...

By the time of Uber's meeting with Cuomo, the company's war machine had already cranked into gear, currying the support of the Rev. Al Sharpton and mounting an ad campaign opposing City Council support for the de Blasio - backed legislation.

Q&A topics include: why the mayor and Governor Cuomo appear friendly and cooperative on pre-K when together but express different views when apart, will the city fund a single year of full day pre-K if the state does not, how many of the prospective new pre-K seats are in traditional public schools v. charter schools, what is the greatest challenge in converting existing 1/2 day pre-K sites into full day sites, how can the mayor assure that proceeds of his proposed income tax surcharge would remain dedicated solely to the pre - K / middle school program, regulatory issues around pre-K operators, how there can be space available in neighborhoods where schools are overcrowded, how many of the prospective new sites are in schools v. other locations, why the mayor is so opposed to co-locations of charter schools while seeking to co-locate new pre-K programs, the newly - announced ad campaign by charter school supporters, his views on academically screened high schools, his view on the school bus contracts, why he refused off - topic questions Friday evening despite saying on Friday morning that he would take such questions, the status of 28 charter schools expecting to open in fall 2014 in locations approved by the Bloomberg administration, his upcoming appearance on the TV series The Good Wife and his view on city employees marching in the Manhattan St. Patrick's Day Parade in uniform / with banners.

The White House's Internet ad campaign drew Goldman into a click - for - click clash of the search terms yesterday, with the financial house buying its own ads to compete with those purchased by the president's team.

Few expect Westchester County Executive Rob Astorino to unseat Gov. Andrew Cuomo this November — but that hasn't stopped the incumbent governor's campaign from sinking nearly $ 8 million into television ads in the race so far, according to a compilation of ad - buy figures provided to the Observer.