There are several reasons you may want to order your own copies of your book to
incorporate into your book marketing and promotion, but don't order more than you'll realistically need.
However, regardless of whether an author is just
getting into the book marketing business or if he is a seasoned self - publisher there are several things that he is supposed to avoid.
Once business owners or entrepreneurs get the book writing bug, they often
go into book marketing mode to turn sales of the book into another profit center for the business.
I'm
not into book marketing and book selling and all yet, but these relationships have helped me in other ways, like coming to terms with myself and building self - confidence.
It's better suited to someone who has already incorporated social
media into the book marketing mix or has decided to do so and wants to know how to do it effectively.
With the growth of streaming audio through smart phones and soon to be implemented in cars, it's time to learn how to incorporate
audio into your book marketing.
In an earlier post, «Trade journals: The book publicist's secret weapon,» I wrote about trade journals and how they might
fit into your book marketing plan.
That said, everyone's book is different and I've not really
delved into book marketing, which will also have a huge impact on your book sales.
And don't forget to click the graphic to the right to get your three free reports: Remembering the 5th P: Infusing
People into Your Book Marketing Plan, Write Your Recipe: Define Your Ideal Readers and Turn Them into Buyers, and Book Marketing Snapshot, or if you're not quite there yet, my 5 Can't Live Without Books for Serious Writers resource guide.
Jan shares why content marketing is so valuable when it comes to marketing books... yes, content marketing can be extremlely powerful and very effective if properly
inplemented into a book marketing plan / strategy!
There are a few things you want to keep in mind when exploring your options though, and how to best work a
pre-order into your book marketing efforts, and I've detailed them here.
If you're looking for a more in - depth
look into book marketing, eBooks2go has created a Book Marketing DIY Guide you can download!
In my interview with Adrienne Sparks of Sparks Marketing, she shares some of the strategic thinking that
goes into book marketing campaigns.
She can provide
insights into book marketing, having co-authored the book, Publish to Win: Smart Strategies to Sell More Books, with indie publishing guru Jerrold Jenkins.
Giving away a sample of your work has always been a good business model, but Wattpad has taken this concept and turned
it into a book marketing sensation.
Then in the lead up to publishing my first novel, Denai Touch I started looking
into book marketing and realised blogging can be a good way to market your books.
I'm sure you can see the potential in incorporating GoodReads — the fastest growing platform for influencers in the writing space —
into your book marketing and platform building strategy.
But that's a long - winded way of explaining how I got
into book marketing and the book publishing industry to today.
Ok, perhaps I'm overselling a bit, but certainly you can see the potential in incorporating Goodreads — the fastest growing platform for influencers in the writing space —
into your book marketing and platform building strategy.
If you're looking for a more in - depth look
into book marketing, eBooks2go has created a DIY Book Marketing Guide you can download!
Will Facebook get
into book marketing?
You don't have to put every single one of these into action right away, but by starting to incorporate
them into your book marketing efforts, you'll start to see changes happen.
Since many authors would be willing to pay a fee just to see their name in print, (no matter what the quality of the manuscript), vanity presses gained a reputation of being more interested in the money they got from the authors than in the quality of work as trash got pumped out
into the book market.