In my interview with Adrienne Sparks of Sparks Marketing, she shares some of the strategic thinking that goes
into book marketing campaigns.
This translates
into their book marketing campaigns being rather staid and boring.
Want to incorporate blogs
into your book marketing campaign?
Not exact matches
In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua
Books from Nielsen Catalina Solutions will unveil the
marketing technology that made these results possible and expert insights
into the
campaign methodology.
Timing, costs,
campaigns, and knowledge all factor
into a successful
book marketing strategy.
Are you looking
into self - publishing or interested in ramping up your
book marketing campaign?
Running a successful promotional
campaign for selling your
books relies on creating a system that attracts well - qualified leads and guides them directly
into your
marketing funnel.
As you've discovered over the course of
marketing your
book, so many factors come
into play with author publicity and
book promotion
campaigns.
Preparation is essential when entering
into a relationship with an author publicist for
book publicity
campaign or ebook
marketing effort to promote a printed
book or e-
book.
Pubsoft delivers a dashboard that gives publishers the power to capture metadata and drill down
into book, author and reader levels for insights that can supercharge
marketing campaigns, inform key business decisions and drive broader product strategy.»
She has worn many hats — she's published with major New York houses, then broke away and created her own imprint; has successfully published over 20
books and sold in excess of 1,000,000 copies; understands niche publishing and
marketing; has created publicity
campaigns for her own work that landed her on Oprah, Donahue, CNN and even grabbed a cover story in People magazine; she's penetrated the foreign rights
market with her work in 16 countries to date; she has guided and coached many others from creation to completion of their work; she has created and chair several publishing conferences; and she has successfully turned several publishing disasters
into successful outcomes for their authors.
As we head
into Fall and find ourselves just weeks from the holidays (and the end of the year), it's not too soon to start our planning for the next phase of our
book marketing campaigns.
In this interview, I talk with Jay Baer about his well - planned
book marketing campaign, and we delve deep
into how to become a New York Times bestselling author.
When I run
into these scenarios, the
book marketing campaign starts to slowly dissolve because the author is literally never satisfied, and will not appreciate «smaller bites» of publicity while the bigger opportunities are pursued.
Perhaps we'll see the day soon when a
book promotion
campaign can be conducted exclusively online — not only because online
book promotion online can become viral
marketing opportunities, but because some of the biggest and most influential media outlets have transitioned
into online - only media outlets.
HIGH - DEMAND BACKSTORY: This one is tailor - made for literary - thriller fans, and the planned PR
campaign and library -
marketing promotions will help get the
book into the right readers» hands.
As part of the global
campaign, VisitBritain is also working with commercial partners, including BA and Expedia, across its key inbound visitor
markets to convert the inspiration to visit Britain
into bookings.