Sentences with phrase «into brand content»

Giphy has turned into a big business over the years, with a February profile in the New York Times noting that its studio division is trying to break into branded content and wants to make turning up in its offices a rite of passage for celebrities who want to be «GIF - amous.»

Not exact matches

But all social media brand presence is time consuming if done right, and the advantage for smaller brands is that with niche audiences they are more likely to craft content considered relevant by Facebook's algorithms and thus see their posts make it into more of their fans» feeds.

This book goes way beyond this sort of tactical application and explains what happens in customers» minds when they're exposed to media, visuals, textual content... and virtually everything that goes into making a brand successful.

This post was successful in my mind for several reasons: It is educational, it allowed us to tap into the following of another brand, and it made for all around fun holiday content.»

Brand ads appearing in inappropriate places online is not a new phenomenon, but the issue was thrust into the spotlight after an investigation from The Times in February found a number of big brand ads were appearing next to violent or hateful content on YouBrand ads appearing in inappropriate places online is not a new phenomenon, but the issue was thrust into the spotlight after an investigation from The Times in February found a number of big brand ads were appearing next to violent or hateful content on Youbrand ads were appearing next to violent or hateful content on YouTube.

You may not incorporate Content into, or stream or retransmit the Content via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent into, or stream or retransmit the Content via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent or online services with any third party content, materials or brcontent, materials or branding.

Its marketing value isn't locked up in the property itself, but in the myriad ways it can be incorporated into additional marketing efforts, says Stuart McLean, CEO of Content & Co., the brand studio that produced Summer With Cimorelli.

Brands are shifting their spending away from content - creating media companies that rely on these large spots in favour of social media platforms, which integrate marketing messages into users» information streams.

Exclusive content can play tied to a simple trigger, video can overlay reality, and you can turn your entire physical world into an interactive experience with brands and locations.

So marketers working in these industries soon realized they needed to delve deeper into themes to really add value for their target consumers, regardless of whether the content directly «sells» their product or brand.

Beyond that, you could feasibly develop each personal brand into its own mini-empire, with each of your employees writing his or her own content and developing personal circles.

The brand tapped into Buzzfeed's ability to create amazing content and made a video so engaging you don't even realize it's a commercial until you're 1:40 in.

Fast - forward to 2008, startup WiseStamp began helping professionals transform standard, regular emails into a high - converting marketing tool by allowing them to easily brand email signatures, distribute engaging social content and add marketing messages that align with their organization's dynamic marketing campaigns.

I applaud the company's fearless dive into this latest storytelling technology, continuing a pioneering knack for branded content that goes back 15 years (to parent company BMW's series of short films known as The Hire).

Brands and big budget media companies have entered the game — including YouTube itself, which is investing heavily into producing and promoting its own original content.

For example, if you have a shortform piece of content meant to insert your brand into a consumer's «initial consideration set», this piece of content should be optimized to quickly and efficiently move that customer along to a piece of longform content that helps to better facilitate the «active evaluation phase.»

The companies that are most successful at converting followers into dollars are those who interact with their users the most and frequently post content related to their brand.

A growing number of brands have suspended their spend with Google, following The Times» investigation into ads appearing alongside extremist content on YouTube and Google's display ad network

And the company has served up more than a billion views of branded content along with those steady little wordless videos of ingredients getting dumped into mixing bowls.

At the same time, the company also decided to make a much more concerted foray into the global children's entertainment market, setting up a stand - alone division in Los Angeles with a mandate to create TV and digital content to work alongside the company's portfolio of toy brands.

But driven by the conceit that Wired's «branded content with attitude» could be readily expanded across multiple media, Rossetto ranged far outside his native magazine medium into a host of ambitious spin - offs.

«We figured we could take those five areas and build brands around them, and turn that into something worthwhile, and the rest of the content we would just throw in the garbage.»

The Federal Government has branded criticisms of its new Internet content legislation, that came into effect on 1 January, as unfounded.

Brand awareness is loosely tied into your overall brand presence; after all, the more prominent your brand and content are, on - site and off - site, the more aware people are going to be of your bBrand awareness is loosely tied into your overall brand presence; after all, the more prominent your brand and content are, on - site and off - site, the more aware people are going to be of your bbrand presence; after all, the more prominent your brand and content are, on - site and off - site, the more aware people are going to be of your bbrand and content are, on - site and off - site, the more aware people are going to be of your brandbrand.

Even a brand like Intel could publish content directly into Instant Articles, and they were the first to do so that June, saying «we believe we're a publisher.»

I would invest my time in building a link that actually drives traffic that I can convert as a opposed to building a link for the sake of a link, and that mindset (I believe) ties into effective content marketing, branding, promotion, etc..

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content; and Pinterest etiquette.

The Times» foray into meal delivery is another example of how the publisher is looking for new ways to make money from its content, brand and journalists to hedge against the uncertain future of newspapers.

Content helps convert your website visitors into leads and customers, and helps to raise your brand's profile online — and when it's optimized, it can also boost any efforts you have around search / organic traffic.

My view: If people have engaged on your content in your Google + brand page and you've got good brand awareness, then they have already bought into you by the time they visit your site.

«In 2014, the PR profession will no longer be a silo under marketing but be fully integrated into the content marketing workflow as owners of a brand's story.»

As more and more startups and brands jump into the content marketing game, they need to seek out new ways to drive customer growth, not just more content.

Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed - in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.

Another option for creating influencer MicroContent is to include quotes, tips and insights from influencers into brand created content.

CFN Media will leverage its powerful content platform and extensive reach into mainstream and cannabis - focused investor audiences and media across North America to attract high - quality investors to The Green Organic Dutchman Holdings Ltd. while elevating the company's financial brand.

Aggregate all of your branded content and employee content into one place, helping boost a positive brand awareness.

How to leverage hashtags to tap into the power of the OPC (other people's community and content) to grow your own brand awareness and community)

Our content writers and strategists will then work to take issues your customers are asking about and turn it into content for your brand and have readily available answers so you can be go - to for anything related in your field.

Deliver branded content and targeted promotions to our global travel buyers and incorporate your portfolio into travel apps and websites through our Travelport Universal API.

In it's most popular form, Employee Advocacy platforms and programs enable employees to share industry and branded content to their personal social networks, resulting in improved brand health, increased lead generation, better knowledge transfer, and a strong visibility into your employer brand.

Besides the fat content, premium brands pack more ice cream into each serving because they contain less air — they are denser and harder to scoop than regular brands — meaning more calories, fat and sugar per serving.

They're trained in writing and content curation and puzzle - piecing disparate topics into a cohesive whole, while staying true to the voice of the magazine's brand.

«Using recycled content, plastic products and other materials are converted back into new bottles,» said Dave Thorpe, Supply Chain Director for Nestlé Waters» Arrowhead brand.

But it's what works: the experience of many campaigns, advocacy groups and corporate brands is that good content regularly posted can keep a page's fans engaged enough that Facebook will keep dropping its posts into their newsfeeds.

Additionally, Cell Nucleus, first launched in 2013, has now evolved into the most comprehensive advertising platform life science to offer — a robust content alignment opportunity that offers exclusive branding and lead generation, while staying true to the science.At Cell Press, we understand that you need to reach leading scientists and researchers globally, and are delighted to offer you an extensive range of integrated solutions to promote your product or brand to the widest possible audience.

Besides the fat content, premium brands pack more ice cream into each serving because they contain less air — they are denser and harder to scoop than regular brands — meaning more calories, fat and sugar per serving.

Youtube and video content is still increasingly demanded by audiences and brands, and more and more «bloggers» will expand into this channel and grow as a result.

A year into blogging, I found that Style Lullaby allows me to model as I please, collaborate with brands and photographers I love, and write original content centered around topics I love (like fashion!).

Yes, the money is great, but if the content fits your brand and is something that you're into, then why not!

During his longtime tenure as editor - in - chief of Style.com, Standen established the Condé Nast - owned media brand as the most popular industry and consumer destination for show imagery, now in real - time, as well as introducing new content streams and overseeing the media brand's expansion into print.