Sentences with phrase «into building a brand»

Ian: Both of us invested sweat equity and personal savings into the venture and continue re-invest revenue back into building the brand.

I sat down with Margaret Molloy, the chief marketer at Siegel + Gale, to talk about what goes into building a brand.

«Wherever the exchange rate has moved against us it has hurt, but you don't want to walk away from the hard work you've put into building those brands. . .

Definitely going to incorporate these suggestions into building my brand.»

It certainly reminded me that we need to stay in the face of our staff regarding how we market or all the work we put into building our brand may quickly be eroded by an overzealous staff member.

Not exact matches

In her book «Inventing Joy,» she gives readers a look into what it really takes to build your own brand and company.

Ryan Smolkin built Smoke's into a national poutine chain through clever branding, huge portion sizes and sheer force of personality.

We'll build out a new retail format of 1,000 - plus stores of Reserve stores in this brand and then we're going to integrate into existing Starbucks stores, Reserve bars.

A lot of ongoing hard work goes into not just building the brand, but maintaining it.

Jim Koch, who built the Sam Adams brand from a small microbrewery into the second - largest American brewery, has landed on the Bloomberg Billionaires Index.

«You see these little companies building out service brands because they want to have account executives who work with customers,» Atkinson adds, «so they try to spin their products into serving three different groups in the first couple of years, and that's a very adverse situation to get into.

Recognition and love for the brand has been building for decades in step with each new acquisition and growth phase the company enters into.

While the retailer is still looking to build brand awareness in the U.S. before opening more stores, real estate landlords tell CNBC they're excited to bring Primark into their properties.

But fully half of all automobile brands are already building 1 Mbps Bluetooth connectivity into at least some of their models, says Phil Magney, co-founder and principal analyst of Telematics Research Group, a research and data firm in Minneapolis.

That plays into a bigger trend by some of the nation's largest food manufacturers to invest in newer brands that are built on the premise that plants are a great source of protein.

I have known Jamie for many years and have been impressed with his dynamism as he has ramped up his restaurant business and built his worldwide brand through his various TV shows, all the while pouring his efforts into teaching people to eat better, drawing public attention to the poor quality of school lunches, and developing Fifteen, his restaurant and social enterprise that trains unemployed young people to become professional chefs.

Mr. Lowy says that anyone from brands to retailers to third - party solutions providers can plug into Westfield's technology (i.e. the «Westfield Cloud»), as it was built from the ground up to serve this purpose.

The NBA is the draw, especially with its stars (like LeBron James, Steph Curry and Jeremy Lin) more focused than ever on building themselves into global brands.

He's already developing a growth strategy to achieve long - term goals, which include building the brand so that consumers have an awareness of it before ever redeeming a reward, and introducing Kiip into other activities beyond games, such as fitness.

SPECIAL REPORT: Kylie Radford has built Morrison into a highly regarded fashion brand over more than 15 years, so it's a little surprising to hear the way she talks about the current business environment.

We need to turn this into a positioning for your brand so that it serves as a guide for how you build your brand.

In this highly personal interview, Branson reveals stories about his childhood that give an insight into what drives and motivates him today, and how he built the Virgin brand.

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

There will be better recall built into the brand name and a longer - lasting response.

And when I sold that business in 2015, I was able to focus my attention on bringing my powerful personal brand, which I had worked on for years to build, to an even higher level, and eventually into thought leadership.

Whether it's mentioning an influencer on your blog or sending a small message about an accomplishment, it's important for you to build trust and stay top of mind in the right way to seduce influencers into becoming your long - term brand advocates.

The idea would be to teach people how to become thought leaders and get paid to speak, get into publications, build their personal brands, and grow their careers and / or businesses while doing it.

If we get it right - and our owners are not shy to give us feedback - we see this as a significant part of building loyalty to our brand and attracting new owners into the family.

At this point, you might want to enlist the help of an outside expert, such as a licensing agent, whose business is built on understanding the marketplace, analyzing the commercial potential of a character, brand, or design concept, and then using his or her network of contacts to turn concepts into deals.

Events are a perfect way to build community for your brand, bring together like - minded individuals into the same venue and cultivate authentic relationships.

If you don't leverage the brand you're building via digital channels into growing your offline reputation, you're missing a big opportunity.

«Having spent the past two decades working together with our team to build DreamWorks Animation into one of the world's most beloved brands, I am proud to say that NBCUniversal is the perfect home for our company, a home that will embrace the legacy of our storytelling and grow our businesses to their fullest potential,» Katzenberg said.

Customer services should retain customers and build brand loyalty, not drive customers into a frothy rage.

He estimates that approximately 25 % of all loans issued in Canada are to people with low credit scores, and while he believes people with higher credit scores will make up a growing proportion of Canada Drives» customer base going forward, he has built a business (and brand) around an ability to get that 25 % into cars.

Apply, what I call, «Ali's four greatest rules of brand building» into your business — and get prepared to throw that knock out punch to your competitors!

«We figured we could take those five areas and build brands around them, and turn that into something worthwhile, and the rest of the content we would just throw in the garbage.»

Ming still runs the iconic brand that she built into Gap's biggest business.

I would invest my time in building a link that actually drives traffic that I can convert as a opposed to building a link for the sake of a link, and that mindset (I believe) ties into effective content marketing, branding, promotion, etc..

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content; and Pinterest etiquette.

Recommended reading: 12 Steps to Break Into Public Speaking and Build Your Brand by Scott Gerber

Over the next 25 years Barbara would parlay that $ 1,000 loan into a $ 5 billion real estate business, building the largest and best - known brand in the business.

Wanda started building cinemas about a decade ago in a foray into a culture industry that Wang said has «no ceiling» on brand influence and profitability.

In much the same way that you are constantly seeking to tinker with your pricing strategy, improve your product and optimize your AdWords campaigns, you should focus on building and maintaining a publishing strategy that takes your customer's needs and interests into account and that delivers tangible value that build your brand's equity.

Building your personal and professional brand plays into how real entrepreneurs can start, build, and run successful companies in highly competitive global markets.

Respected Brand Name Franchisee owners can tap into a reputation and proven business model that took more than a quarter of a century to build.

By connecting with customers and building a trusting relationship, not only does ListenTrust protect your brand, we turn your customers into brand advocates and your customer service calls into more revenue generating opportunities.

Liz: The amount of material and preparation that has already gone into building a strong brand, is really what makes Pure Barre such a strong franchise.

With the product category growing at more than four times the rate for pet treats overall, VMG Partners and company management helped build brand awareness and push Waggin» Train products beyond mass retail and club stores into grocery and pet retail outlets.

Women on a mission, we've built brands, companies and movements into groundbreaking successes that have a profound impact on people's lives.

I've been shifting clients into thinking «brand building» and into «if you rip off - site SEO out of your mind entirely, what would a brand do to build it's identity, presence and authority?»