Tenants, meanwhile, are able to ease their way
into eventual purchase from the investor by applying 10 percent to 20 percent of their rental payment each month toward the property.
Last November, Silbermann poached former Demand Media and San Francisco Chronicle executive Joanne Bradford to head partnerships; the company has since lured brands like Gap, Kraft and General Mills
into purchasing ads — aka «promoted pins» — that may presage
eventual profitability.