The loyalty program will allow consumers to easily access their previous sales, purchase base on their order history, bundle sales (purchase
multiple products in the same transaction), gain insight
into similar products (i.e. recommendations), and access exclusive
promotions and coupons.
People Places Plants Magazine Inc. (North Yarmouth, ME) 12/2002 — 03/2006 Director of Sales & New Business Development • Founded Mid Atlantic Horticulture magazine and built advertising revenue to 1 million annually • Increased distribution from zero to 100,000 - plus subscribers through effective sales, marketing, and customer service • Designed and implemented new sales tools including company media kit, company presentation, and rate structure • Negotiated all national sales contracts for
multiple insertion orders • Coordinated sales and
promotion efforts consisting of mass mailings, television
promotions, trade shows, and focus groups • Created diverse strategies to increase advertising revenue flow
into new markets and enhance brand awareness • Managed all new national accounts and renewals at a 95 % annual percentage rate