What kind of resources should a campaign put
into online outreach?
Not exact matches
Obviously, as we move up the scale campaigns should devote more resources to
online outreach, particularly to the process of turning passive followers
into active donors and volunteers.
As Twitter's usage grows, it may lose some of its effectiveness as a blogger -
outreach tool (more @replies and DMs = more chaff in which your wheat can hide), but for now many
online communicators have found it to be a good back - channel
into the blogosphere.
Much of what we discussed, however, will be familiar to
online communicators of any stripe: the need for websites to convert visitors
into followers, the power of video to create a connection, the importance of delivering value of some kind to list members («inside» information, emotional satisfaction, raw - meat partisanship), the usefulness of adapting content for many different channels, and the tendency of
online outreach to be trench warfare more than blitzkrieg.
Much of what we discussed, however, will be familiar to
online communicators of any stripe: the need for websites to convert visitors
into followers, the value of video in creating a connection, the importance of delivering value of some kind to list members («inside» information, emotional satisfaction, raw - meat partisanship), the usefulness of adapting content for many different channels, and the tendency of
online outreach to be trench warfare more than blitzkrieg.
Based on a series of articles originally published on Epolitics.com, «Learning from Obama» is a rare glimpse
into the mechanics of a successful political
outreach machine, providing details on Barack Obama's
online campaign only recently available.
What was once a small - scale industry with a very limited, particular
outreach has transformed
into a booming business with abundant opportunities for entrepreneurs, teachers, clothing & accessory designers, management consultants,
online personalities, healers, therapists, world travelers and more.
The Teacher Salary Project encompasses the feature - length documentary film American Teacher, an interactive
online resource, and a national
outreach campaign that delves
into the core of our educational crisis as seen through the eyes and experiences of our nation's teachers.
Because
online learning has so thoroughly modernized older notions of
outreach, it must be carefully planned as well as integrated
into priorities for each individual, who plans to engage in
online learning within the organization.
How To Make Your Social Media
Outreach Successful via Ragan — Beki Winchel highlights how to ramp up your social media
outreach by tapping
into the power of your
online community.