Phoenix, Arizona About Blog Our daily blog features our opinions and insight
into the public relations and marketing communications industry and thought - provoking pieces on leadership and business.
For years I had struggled to convey to potential employers how my political experience translated
into public relations and marketing savvy.
Not exact matches
It's used mainly by
public relations, communications
and marketing departments at agencies,
and it's inexpensive, yet powerful enough to save a lot of work going
into Twitter, YouTube, blogs, newsfeeds
and search engines.
Just as owned, paid,
and earned media all factor
into any good
public relations and content
marketing strategy, they can help content marketers navigate increasingly personalized search results.
«When you add several hundred thousand extra people
into a
market place, some who are «out of town,» without common decency boundaries
and behaving outside of their norms, then the demand for illicit sex will increase,» says Brian Venables, Divisional Secretary for
Public Relations and Development of the Salvation Army's British Colombia Division.
The Coach will be incorporated
into many efforts for both brands, including new branding at the store level, advertising,
public relations and marketing efforts.
3) Large corporations have been quick to get
into the Twitter act, repurposing it for
marketing and public relations.
I was able to dive
into classes that mattered to me, like Fundamentals of Textiles, Introduction to the Fashion Industry, Creative Fashion Presentations, Product Development, Fashion Merchandising, Art History, Visual Displays
and Exhibition, Advertising Copywriting, Video Studio Production, Internet
Marketing, Introduction to Business Law, Brand Management,
Public Relations,
and Event Planning to name a few.
There are better schools in Hartford, but their principals don't have publicity
and booking agents or
public relations reps to manufacture an image
and market their schools toward turning them
into corporate entities.
You'd have to leave science behind
and go
into marketing and public relations to grasp it.
Finding the right person or company to help with promotion,
marketing and public relations can push your book
into the big times — or onto one of the bestseller lists.
Efforts such as getting your book
into distribution channels, press releases,
and social media (viral) methods would be classed as «promotion» or even «
public relations / PR,» but not «book
marketing» or «advertising.»
«Your POS promotions will make the biggest impact on sales when integrated
into your direct mail, website, social media, advertising,
public relations and event
marketing outreach.»
In 1991, it was nothing more than a suggestion to invite science - based rebuttal back
into an issue Al Gore
and his friends hijacked with assertions that catastrophic man - caused global warming was settled science; a suggestion which came out of a leaked non-profit coal association's
public relations test
market campaign which was so obscure that practically no one ever saw or heard about it.
Through their raw economic clout, transnational corporations (TNCs) are using government officials,
public relations firms
and the major media to insist that «free
market» economics is good for us - even as they hoard taxpayer subsidies
and merge
into ever - larger businesses to weaken
market...» Read more
Infinite
Public Relations, a professional services and litigation crisis PR firm, is among many consultants and companies that have incorporated online videos into a law firm's visibility plan, whether in marketing, business development or public relations ef
Public Relations, a professional services and litigation crisis PR firm, is among many consultants and companies that have incorporated online videos into a law firm's visibility plan, whether in marketing, business development or public relations
Relations, a professional services
and litigation crisis PR firm, is among many consultants
and companies that have incorporated online videos
into a law firm's visibility plan, whether in
marketing, business development or
public relations ef
public relationsrelations efforts.
Similarly,
marketing - driven companies
and professional firms of all sizes are breaking down their communication programs
into component parts — content
marketing, social media,
public relations, direct response
marketing — sifting out the most successful strategies
and tactics
and aligning resources with them.
It provides networking, media
and public relations opportunities, the «do - good» in the community,
and can often be parlayed
into many of the aforementioned
marketing activities.
My successes at Mason & Mutter
Marketing and Halu shaped me into the optimal candidate for your public relations and market
Marketing and Halu shaped me
into the optimal candidate for your
public relations and marketingmarketing team.
So eventually, I branched out
into Career Coaching, where I was working with job seekers from everywhere — sales, accountants, engineers, scientists,
public relations,
marketing, you name it
and I had a client from there.
How do I handle requests for such references?Thank you so much for your help!CherylCHERYL M. EARLE3407 Old Dobbin Road, Montgomery, Alabama 36116 - 1903Home Phone: 334-215-3706 Cell Phone: 334-233-2631 Fax: 334-273-0477 E-mail:
[email protected] position managing legal discovery
and document review with opportunity to assist attorneys with civil litigationBAR ADMISSIONAlabama State Bar, 1999LAW - RELATED EXPERIENCELaw Firm, AlabamaResearch Attorney for Special Projects, Mass Torts Department, November 2001 — February 2008 • Managed Multi-District Litigation (MDL) Document Depository (September 2002 to February 2008) o Reviewed more than 1 million pages of evidentiary documents for litigation purposes
and for inclusion in electronic databaseso Coordinated document review assignments with attorneys at local depository
and at other sites across the USo Retrieved, reviewed
and coded documents in Concordance
and Summation legal databaseso Prepared memoranda
and spreadsheets providing detailed analysis of discovery materials • Aided attorneys
and support staff with processing
and preparation of personal injury claims
and litigationo Conducted legal research
and drafted pleadingso Conducted supplementary online research for additional documents
and information pertinent to litigationo Assisted with preparation of correspondence to clients
and referring attorneyso Contacted clients for additional information needed in case preparation, litigation,
and potential settlementso Prepared
and input case intakes
and referrals
into databaseLaw School, AlabamaStudent Intern, Alabama Disabilities Advocacy Program (ADAP), August 1996 — June 1997 • Participated in law school clinical program under third - year law student practice rule (as authorized by Alabama Supreme Court) o Assisted attorneys
and advocates in cases involving mentally ill patients confined to state mental health facilitieso Interviewed clients in person (at state facilities)
and over the phoneo Worked with clients, attorneys,
and social workers to investigate
and resolve issues concerning involuntary confinement
and treatmento Aided in legal research on an appellate brief submitted to the U. S. Court of Appeals for the Eleventh Circuit (ruling granted in favor of our client) Faculty Research Assistant for Library Services, Bounds Law Library, March 1996 — June 1997 • Prepared research
and teaching materials for law school faculty; worked 20 hours per week while matriculating 10 - 15 hours per semester) o Investigated copyright issues related to procuring
and reproducing texts for academic useo Conducted legal research using WESTLAW, LEXIS
and the InternetADDITIONAL RELEVANT EXPERIENCEManufacturing Company (MC), Montgomery, AlabamaAdministrative Assistant
and Cost Analyst, Materials Purchasing Department, April 1999 — September 2001 • Assisted materials buyers in negotiating
and preparing commodities contracts between raw materials suppliers
and MC for manufacturing plants in the US
and Mexicoo Assisted Legal Department at MC's corporate headquarters with coordination
and preparation of documents for litigationo Notified
and educated suppliers about MC's freight - on - board policy
and its corresponding Uniform Commercial Code (UCC) provisions; result was the reduction of freight claims for both the company
and its supplierso Prepared contracts
and purchase orders for raw materials
and capital projects involving plant maintenanceo Solicited price quotations from current vendors
and established Excel spreadsheet format which simplified quote submission process
and allowed MC to track
and compare usage volumes
and costs over timeo Prepared
and analyzed cost reports used by materials buyers
and production planners in purchasing decisions, including cost reductions, materials consolidation,
and selection of vendorso Acted as liaison between vendors
and the Purchasing, Transportation
and Accounting Departments on issues concerning inbound freight, commercial carriers,
and payment terms for commodities, resulting in reductions in freight costs
and greater payment discounts for raw materialso Established online databases
and printed directories for the Purchasing Department, allowing buyers to have easier
and faster access to current vendor informationo Completed Year 2000 (Y2K) compliance project, which involved data collection
and communication with MC's past, present,
and potential materials suppliers
and service providersNot - For - Profit Organization, AlabamaAdministrative Assistant, Combined Federal Campaign, September 1998 — January 1999 • Aided Campaign Director with 1998 Federal Campaigns (CFCs) in City 1
and City 2, which together generated nearly $ 700,000 for more than 1,000 local, national
and international charitieso Prepared weekly reports on donations using WordPerfect, Microsoft Word, Excel
and dBase IVo Wrote script for Talent Showcase at City 1's 1998 CFC Kickoffo Assisted Director with merger of the City 1
and City 2 CFCs in 1999Regional Bank, AlabamaAdministrative Assistant, Year 2000 (Y2K) Department, March — June 1998 • Worked with Vice President of Corporate Projects on short - term project for the bank's Y2K Departmento Analyzed
and processed data on Y2K readiness for all branches of Bank throughout the southeastern USo Organized meetings for personnel of Banko Communicated with vendors of computer hardware, software,
and office equipment to request information on Y2K complianceo Prepared compliance files for Federal Reserve auditso Prepared in - house memoranda
and reports using Microsoft Word
and ExcelRecord / Music Promotion Company, AlabamaRecord Pool Co-Founder; Office Manager, September 1990 — December 1991 • Co-founded record pool to enhance promotion of music in Alabama
and the southeastern USo Procured
and distributed records from major
and independent labels for club, radio
and mobile disc jockeyso Coordinated jointly sponsored promotional events with record companies, radio stations
and clubso Designed, wrote,
and published bi-weekly reports
and brochures to inform the music industry of the progress
and popularity of music
and performers in the region, with specific focus on the Alabama music sceneMajor University, AlabamaGraduate Research Assistant, AUM Department of
Marketing, June 1989 — August 1990 • Worked 13 - 20 hours per week as a research assistant to
Marketing faculty while carrying a full course load in the MBA programo Analyzed consumer surveys used in academic researcho Assisted Conference Chairperson with coordination for Atlantic
Marketing Association (AMA) annual meeting (October 1989) o Co-authored five - year index
and classification of AMA Proceedings (published Fall 1991) EDUCATIONLaw School, AlabamaJuris Doctor (JD), 1997 • Scholarshipso Seybourn H. Lynne Scholarship, 1996 - 97o Dexter C. Hobbs Memorial Scholarship, 1995 - 96o E. W. Godbey Memorial Scholarship, 1994 - 95 • Honorso Who's Who Among American Law School Students, 1996 - 94o Arthur Davis Shores Award, 1997 • Activitieso Frederick Douglass Moot Court Team Manager, 1996 - 97 Southern Regional Competition, Second Place National Competition, Eighth Placeo John A. Campbell Moot Court Competition, Spring 1996o Black Law Students Association Delegate, BLSA National Convention, 1997 Co-Chairperson,
Public Relations Committee, 1996 - 97 Chairperson,
Public Relations Committee, 1995 - 96 BLSA President's Award, 1996
and 1997o American Bar Association, 1996 - 97 Entertainment
and Sports Industries Forum Intellectual Property Section Law Student Divisiono LAWS Student Group Leader, 1995 - 96Major University, AlabamaMaster of Business Administration (MBA), 1990Bachelor of Science in Business Administration (B.S.B.A.), 1988 (Major:
Marketing — Advertising
and Promotion Track) • Honorso Dean's List • Activitieso National Student Advertising Competition Team, 1988 - 90 Seventh District Competition: Third Place, 1990o
Marketing Club, 1987 - 90 Vice President — Career Development, 1988 - 89o
Public Relations / Advertising (PR / AD) Club, 1988 - 90 Charter Member, 1988 Active in fund - raising
and membership driveso Theater Guild, 1988 - 90 Screening Committee, 1989REFERENCESAvailable upon request
If you are searching for an Advertising /
Marketing leader who will provide exceptional
Public Relations insight
into market branding initiatives, process improvements,
and cutting - edge program
and campaign development initiatives, please contact me to arrange an interview.
• Track record of initiating contact with prospective customers
and converting them
into business - providing patrons • Well - versed in following sales initiatives, aimed at achieving selling targets • Exceptional
public relation skills, targeted at ensuring excellence in customer service provision • Able to handle tight deadlines
and work back - to - back shifts during peak hours • Special talent for demonstrating store products, with the aim of selling to customers what they need • Particularly effective in inventory control procedures, order processing
and shelves stocking, in sync with store procedures
and protocols • Skilled in handling adverse situations involving irate customers by providing solutions to ensure customer retention • Excellent communication
and interpersonal skills, targeted at working harmoniously alongside peers, supervisors
and clients • Hands - on experience in leading store
and product promotion activities, in accordance to popular
marketing and promotional directives • Able to work well under stressful situations brought on by customer pressure or tight deadlines • Functional ability to employ persuasive skills, aimed at focusing customers» interest in new products
and upgrades • Expert in handling merchandising activities, organizing store displays
and working alongside
marketing personnel to edict a positive image of the store
Blending a formal background in
marketing with proven success in retail sales
and customer service roles, I am looking to transition
into public relations and believe I would make a great fit for the advertised position of Public Relations Specialist at your co
public relations and believe I would make a great fit for the advertised position of Public Relations Specialist at your
relations and believe I would make a great fit for the advertised position of
Public Relations Specialist at your co
Public Relations Specialist at your
Relations Specialist at your company.
SUMMARY: Professional
public relations /
marketing specialist
and freelance content writer who can deliver clear, concise copy well before projection deadlines, take the lead on any project
and run with it with minimal direction,
and synthesize
and breakdown complex information
into easily understandable, user - friendly content.
Medical Affairs Liaison — Duties & Responsibilities Provide guidance
and leadership with respect to the diagnosis
and resolution of various issues in response to incidents reported by customers, working efficiently
and effectively to implement related solutions
and maintain high - quality customer service Administer all quality control functions while interacting professionally with outside contacts, including firm
public relations professionals, representatives, client associates
and other parties, providing relevant information, materials
and support as needed Identify
and deconstruct issues utilizing honed problem resolution techniques, collaborating with other professionals to address uncovered issues
and shortfalls while acting as internal clinical
and product - related expert Manage
and oversee the development
and implementation of critical systems
and processes while coordinating support
and customer service functions, working effectively to utilize all available resources
and maintaining all relevant information Review proposed modifications to client operating environments, implementing fixes
and resolutions to minimize service disruptions on an on - going basis, clearing duplicated
and out - dated entries,
and performing general account management functions Participate in the administration of various organizations, clinics, associations
and other groups, assessing operational strategies regularly Assist in the performance of related analyses
and needs - based assessments of product gaps, service requirements
and operations - related areas to develop
and implement required projects while determining the feasibility
and functionality of proposed solutions Collaborate with sales
and marketing professionals to drive revenue growth, improve firm visibility, expand product
markets and integrate valuable customer feedback
into future research
and development Utilize talent among team members with effective communication
and the promotion of a performance - based work environment Communicate all issues
and user feedback to members of departments teams
and vendor representatives as needed Create
and maintain issue - tracking
and resolution databases while auditing all entries for accuracy
and completeness Develop
and maintain a strong working knowledge of all relevant products, services, industry trends, tools
and related information Lead through example with consistent work ethic, attitude, professionalism,
and commitment to firm success
Secondary items include expanding
into new
markets and acquisitions, ancillary
and complimentary services,
and improving our
public relations execution.
As a new generation of home buyers enters
into recovering real estate
markets across the country, the National Association of Realtors ® today announced the launch of a major national advertising campaign in conjunction with realtor.com ®, as well as a comprehensive
public relations effort, «Real Insight,» which together will showcase the value of the local knowledge
and accurate data available to consumers through Realtors ®
and realtor.com ®.
As a new generation of home buyers enters
into recovering real estate
markets across the country, the National Association of Realtors ® today announced the launch of a major national advertising campaign in conjunction with realtor.com ®, as well as a comprehensive
public relations effort, «Real Insight,» which together will showcase the value of the local knowledge
and accurate data available to...
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