Obviously, getting your work
into traditional book stores is a whole other market, one that is difficult at best for an independent, but I expect will become more doable over time.
Not exact matches
One thing that a
traditional publisher (and I am one) will do is to get their author's
books into book stores.
One of the biggest advantages of having your
book published by a leading
traditional publisher is the sales and distribution infrastructure that will get your
book into hundreds if not thousands of
stores upon release.
The only real advantage to a
traditional publisher was its reach in getting your printed
book into retail
stores.
If getting published traditionally doesn't especially help you to get your
books on the shelves of
stores (unless you are talented, awesome, hard - working, and lucky enough to be a Jim Butcher), then you've got a legitimate reason to question whether you want to roll the dice with
traditional publishers (who absolutely offer many great advantages), or get 70 % royalties on your indie ebooks and get paid 80 % of your print
book's list price (minus the cost of POD printing) with your print - on - demand
book via Lightning Source and their 20 % short discount option — which gets you right
into Amazon.com and other online bookstores, just like the big boys do.
The idea of a blog tour can be immediately exciting to many authors and publicists who run
into logistical hurtles when planning a
traditional book tour (e.g. high costs for travel, coordinating special shipments of
books to arrive in time, scheduling events with various
stores all with their own full calendars, and bringing in a big enough audience at each venue to make it all worthwhile).
Many of us go with a
traditional publisher simply for the hope that their distribution will be the magic key to get our
books into stores.
Q. Is there still advertising opportunities for Indie authors who want to pitch paperback
books but can't get any
into traditional retail
stores?
If your primary goal is to get your print
book into retail
stores around the country, as
traditional publishing attempts, you might as well stop here.
Reason # 3... I can get my
books out to far, far, far more places and
into more
stores and more countries around the world as an indie publisher than I ever could through a
traditional publisher.
A distributor gets your
book into traditional retail locations —
stores.
I needn't remind those in
traditional publishing about the agonizingly slow process of contracting for a
book, developing the manuscript, seeing it through the editorial and design and manufacturing processes, getting it
into the
stores with adequate publicity — and finally trying to move it off the bookstore shelves.
Traditional companies are also the only way to distribute print
books widely
into physical
stores, including big boxes and airports.
You have to remember, I come from
traditional book selling background where before you walk
into a
store, those
books have gone through eight levels of curation like before it even got there.
Self - published authors, and even many who go the
traditional route, have virtually no opportunity to get their
books into brick - and - mortar
stores so they can be physically touched before purchase, causing them to miss out on a great deal of potential sales.
IndieReader In -
Store enables authors to get their
books into Edelweiss, an online catalog otherwise limited to
traditional publishers, used by 37,000 industry professionals, including a majority of bookstores (including B+N!)
Log this one
into the cool picture category... This photo from the Flickr account of Jason Kurylo shows UBC's ASRS (Automated Storage and Retrieval System), which allows millions of extra
books to be
stored in half the space of a
traditional shelving.