Beyond making «snowfall» a verb, the so - called Gray Lady has in recent months overhauled its website,
introduced new revenue streams, produced a viral video based verbatim on a deposition, bought its own native ads, launched an explainer microsite, and built a suite
of apps.
In December 2011, Amazon stunned the industry when they
introduced their KDP Select program, giving Amazon Prime members free access to thousands
of books (now 180,000) in their Kindle Lending Library and offering authors an exciting
new marketing opportunity and a brand
new revenue stream.