Each beverage company may undertake
additional activities including:
introducing and expanding new lower - calorie products and smaller - portion packages; product placement such as end aisle and checkout displays featuring only reduced - calorie beverages; merchandising efforts such as repositioning reduced - calorie beverages on shelves; providing coupons and other
incentives promoting no / lower - calorie options; and taste tests / sampling programs in and out of store.
Providing players with some
additional performance
incentives, the MLB franchise
introduces the new Progressive Batting Performance feature, which both rewards players for superior performance and penalize them for hitting slumps.