The move is just a part of a broader overhaul that the Menlo Park, California - based
company is
introducing to its platform in response to calls for more robust data privacy measures following the discovery of a data misuse affecting the
private information of tens of millions of Facebook users allegedly perpetrated
by Cambridge Analytica, a British data mining and political consulting firm that was hired
by the camp of Donald J. Trump back in 2016 to assist in his campaign for his presidential bid.